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Zeroing-in to make the greatest impact.

Zeroing-in to make the greatest impact.

Lead Optimization & Conversion: 4 of 4. There are reasons why many website optimization initiatives produce less-than-exciting results. Some efforts set the bar too low — keying on minutia such as incessant A/B testing of button colors and the like. Others lose focus by trying to tackle too many elements at once.The key to success is to use the analytics and insights you’ve gained to zero-in on the most promising areas for improvement.

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Giving visitors what they really want.

Giving visitors what they really want.

Lead Optimization & Conversion: 3 of 4. There’s a lot of buzz these days about determining “visitor intent”. This is really a new buzzword for the time-proven value of getting to know your prospects. For all our gains in technology, there’s nothing more powerful than augmenting hard data with human feedback. Here are a few suggestions:

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Paving the path to deeper engagement.

Paving the path to deeper engagement.

Lead Optimization & Conversion: 2 of 4. The process of finding the website pages where visitors are dropping off — and optimizing the pages that are attracting the best prospects — is key to maximizing conversion rates.

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Is your site attracting the right crowd?

Is your site attracting the right crowd?

Lead Optimization & Conversion:1 of 4. When developing your web strategy, what you really need to ensure is that your website is attracting site visitors, prospects and followers who are truly in sync with your mission. We've listed some key considerations.

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Why Being Mobile-Friendly is More Crucial Than Ever.

Why Being Mobile-Friendly is More Crucial Than Ever.

According to Cisco, mobile devices now account for 55% of all global internet traffic as of the end of 2014. In fact, mobile traffic grew by 69% in 2014 alone, and is expected to grow tenfold by 2019. But here’s the real kicker. On April 21, Google is changing its algorithm to prioritize mobile-friendliness as a worldwide ranking signal. This major ranking shift is designed to provide mobile users with more relevant and timely results. It also means, if your site isn’t mobile-friendly, its Google ranking will be suddenly downgraded as of April 21.

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Using retargeting to re-ignite promising leads.

Using retargeting to re-ignite promising leads.

Creating a High-Impact Content Marketing Strategy: 5 of 5 The B2B marketing space is largely personified by complex sales processes with long lead times. What’s more, as many as 98% of website visitors will leave your site without a conversion. This is why B2B brands/marketers need an effective way to renew the interest of once-enthusiastic site visitors. Many of these visitors are high-value prospects, who are continuing to explore the sites of other viable competitors.

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Measuring results and engagement  for your content marketing program

Measuring results and engagement for your content marketing program

Creating a High-Impact Content Marketing Strategy: 4 of 5 Measurement is the only way to know if your content management strategy is actually working. And in light of the recent changes in Google’s search algorithms, the generic goal of simply driving people to your website is not a particularly valuable strategy.

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Driving sales through social media and digital promotion

Creating a High-Impact Content Marketing Strategy: 3 of 5 The development of high-quality shareworthy content is paramount to creating a content marketing program that can pay substantial dividends. However, a well-strategized content promotion strategy is just as important. Yet this is an element many marketers fail to budget for, in terms of time, effort and money.

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How Web Developers can Build Apps in HTML5 (and natively on Android )

In June of 2009, Neptune Web launched a new version of T-on-Time, the web app which takes advantage of MassDot’s new real-time data feed for the commuter rail. This article describes some of the techniques used in that app, and explains how to get rolling your own apps using web technologies you already know.

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SEO approaches in HTML design and development

SEO approaches in HTML design and development

The article explores ways to optimize your content for search engine visibility without sacrificing style.

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