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Why Individualization is Replacing Personalization

Why Individualization is Replacing Personalization

For some time now, the mail-merge mentality has defined how many marketers have thought about personalization. The fact is, this simplistic approach to personalization arose during the heyday of mass marketing — when the ability to effectively segment audiences was minimal to non-existent.

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Page Speed Soon to be a Factor in Mobile Rankings

Page Speed Soon to be a Factor in Mobile Rankings

In our April 21 blog article entitled Why A Website Speed Audit Should Be On Your Front Burner, we provided a detailed look at the search engine ranking issues caused by slow webpage load times. At the time, these issues were not a concern for mobile sites. . .

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Using Podcasting to Heighten Visibility and SEO.

Using Podcasting to Heighten Visibility and SEO.

In the digital marketing arena, podcasting is hardly the new kid on the block. Yet it has grown by leaps and bounds in terms of audience and impact since the fall of 2014.

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Optimizing WordPress posts to heighten SEO

Optimizing WordPress posts to heighten SEO

With its relatively short learning curve and user-friendly interface, the WordPress content management system (CMS) has become an invaluable tool for hands-on marketers in the small business space. The most important factor for driving engagement and conversions via WordPress is the ability to . . .

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Why A Website Speed Audit Should Be On Your Front Burner

Why A Website Speed Audit Should Be On Your Front Burner

The age of high-speed digital communication has created a mindset of instant gratification unlike any previous time in human history. And within the past few years, the need for speed when it comes to webpage load time has become more acute than ever.

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Strengthening Your Social Pull in 2016

Strengthening Your Social Pull in 2016

As opposed to the old-school approach of outbound “push” marketing, the art and science of inbound “pull” marketing is all about finding ways to attract and nurture the most appropriate prospects.

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Optimizing conversion rates through A/B testing.

Optimizing conversion rates through A/B testing.

Getting your content marketing and SEO effort to drive substantial traffic to your site is certainly a major accomplishment. However, the real golden ticket lies in optimizing your landing pages to maximize conversion rates.

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Email Marketing - Using Personalized Subject Lines Effectively

Email Marketing - Using Personalized Subject Lines Effectively

Here are a few best practices you should know in order to artfully mine the benefits of subject-line personalization.

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Making the most of a rebranding effort

Making the most of a rebranding effort

Especially for B2B marketers, there can be many reasons to undertake a rebranding effort. Potential motivators for a refresh of your company’s brand icon and positioning include:

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Driving more conversions with fewer emails

Many marketers still treat email marketing like a numbers game — blasting thousands of emails to a tout-le-monde type list. This approach is not only a waste of time and money. It can alienate valuable subscribers, who quickly tire of irrelevant content and offers. At best, they’ll start to ignore your emails. At worst, you’ll lose valuable subscribers who are never coming back.

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