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Responsive Design = Better SEO

In the earlier days of web development (the ancient, “early 2000’s”), a mobile-optimized website usually meant two websites: one for desktop visitors, one for mobile visitors.

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Add SEO value to your videos by including a script

If a picture is worth a thousand words, a video is worth a million, and if your web site has a few videos, how many of those millions of words are contributing to your site’s SEO? The sad answer for most content managers is “zero”.

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Building solid analytics to connect the dots.

SEO Strategies for Secure Search: 4 of 4. The crux of the SEO process is the need to strengthen and optimize individual pages — while pairing them with high-performing keywords to build traffic, improve conversion rates, and increase revenue.

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Best practices for retooling your SEO.

SEO Strategies for Secure Search: 3 of 4. The key activity is in pairing the right keywords with the specific content of a page. So where do you start?

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Why it's time to focus on the page.

SEO Strategies for Secure Search: 2 of 4. Since Google no longer provides data at the macro keyword level, it’s now imperative to focus your SEO efforts on the individual pages within your site.

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Why organic keyword data was a terrible thing to lose.

SEO Strategies for Secure Search: 1 of 4. Today’s intense emphasis on content marketing has caused a major sea change in the marketers think about and approach their websites. The escalation of secure search by Google is yet another game-changer, in terms of how marketers need to approach their SEO strategies.

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Use schemas to add structure to your site as it appears on search result pages.

Learn how to present some of the more “fancy” search results that include images, author info, ratings and more.

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SEO Module Launched

One of the challenges we face at Neptune Web when optimizing a site is collecting and keeping track of the myriad of reports and integrity checks we perform. Our process involves more than just keyword positioning and page optimization. We also validate a number of on-site and off-site metrics and even review the user interface to insure a complete optimization, not just tweaking what search engines see.

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Add Extensive Video Capabilities to Your Site - for Free!

YouTube is an excellent, free tool for giving your site video capabilities. Its administrative interface is a snap to use and standard features making uploading, hosting and presenting videos a very simple process.

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SEO approaches in HTML design and development

The article explores ways to optimize your content for search engine visibility without sacrificing style.

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