In our April 21 blog article entitled Why A Website Speed Audit Should Be On Your Front Burner, we provided a detailed look at the search engine ranking issues caused by slow webpage load times. At the time, these issues were not a concern for mobile sites. . .
With its relatively short learning curve and user-friendly interface, the WordPress content management system (CMS) has become an invaluable tool for hands-on marketers in the small business space. The most important factor for driving engagement and conversions via WordPress is the ability to . . .
The age of high-speed digital communication has created a mindset of instant gratification unlike any previous time in human history. And within the past few years, the need for speed when it comes to webpage load time has become more acute than ever.
As the capabilities of SEO have increasingly become more diverse and robust, marketers now have access to an extremely sophisticated set of tools for the engagement and conversion of online searchers. The latest is the meteoric rise of the focus on semantic search: which uses highly structured “schema” markup to align SEO with the actual intent behind individual searches. Even with these advanced tools at your disposal, it’s more crucial than ever to remember:
According to Cisco, mobile devices now account for 55% of all global internet traffic as of the end of 2014. In fact, mobile traffic grew by 69% in 2014 alone, and is expected to grow tenfold by 2019. But here’s the real kicker. On April 21, Google is changing its algorithm to prioritize mobile-friendliness as a worldwide ranking signal. This major ranking shift is designed to provide mobile users with more relevant and timely results. It also means, if your site isn’t mobile-friendly, its Google ranking will be suddenly downgraded as of April 21.