Neptune Web Neptune Web
Realizing a search engine is not a person

Realizing a search engine is not a person

As the capabilities of SEO have increasingly become more diverse and robust, marketers now have access to an extremely sophisticated set of tools for the engagement and conversion of online searchers. The latest is the meteoric rise of the focus on semantic search: which uses highly structured “schema” markup to align SEO with the actual intent behind individual searches. Even with these advanced tools at your disposal, it’s more crucial than ever to remember:

Read more

Turning customer intent into an SEO advantage

Turning customer intent into an SEO advantage

For years now, most digital marketers have designed their websites to try to drive visitors to certain key pages. Here’s the problem with that plan: individual visitors have a mind of their own.

Read more

Why Being Mobile-Friendly is More Crucial Than Ever.

Why Being Mobile-Friendly is More Crucial Than Ever.

According to Cisco, mobile devices now account for 55% of all global internet traffic as of the end of 2014. In fact, mobile traffic grew by 69% in 2014 alone, and is expected to grow tenfold by 2019. But here’s the real kicker. On April 21, Google is changing its algorithm to prioritize mobile-friendliness as a worldwide ranking signal. This major ranking shift is designed to provide mobile users with more relevant and timely results. It also means, if your site isn’t mobile-friendly, its Google ranking will be suddenly downgraded as of April 21.

Read more

SEO approaches in HTML design and development

SEO approaches in HTML design and development

The article explores ways to optimize your content for search engine visibility without sacrificing style.

Read more

Responsive Design = Better SEO

Responsive Design = Better SEO

In the earlier days of web development (the ancient, “early 2000’s”), a mobile-optimized website usually meant two websites: one for desktop visitors, one for mobile visitors.

Read more

Add SEO value to your videos by including a script

Add SEO value to your videos by including a script

If a picture is worth a thousand words, a video is worth a million, and if your web site has a few videos, how many of those millions of words are contributing to your site’s SEO? The sad answer for most content managers is “zero”.

Read more

Why it's time to focus on the page.

Why it's time to focus on the page.

SEO Strategies for Secure Search: 2 of 4. Since Google no longer provides data at the macro keyword level, it’s now imperative to focus your SEO efforts on the individual pages within your site.

Read more

Best practices for retooling your SEO.

Best practices for retooling your SEO.

SEO Strategies for Secure Search: 3 of 4. The key activity is in pairing the right keywords with the specific content of a page. So where do you start?

Read more

Building solid analytics to connect the dots.

Building solid analytics to connect the dots.

SEO Strategies for Secure Search: 4 of 4. The crux of the SEO process is the need to strengthen and optimize individual pages — while pairing them with high-performing keywords to build traffic, improve conversion rates, and increase revenue.

Read more

Use schemas to add structure to your site as it appears on search result pages.

Use schemas to add structure to your site as it appears on search result pages.

Learn how to present some of the more “fancy” search results that include images, author info, ratings and more.

Read more

View earlier posts in the archive