Case Study: Cerylion

Challenge

Cerylion, a software company dedicated to helping organizations create their own successful Service Routers, needed to engage more prospective clients with their improved product line.  They wanted to use the web as part of a broad marketing campaign to get prospects interested in and familiar with their CommADVISOR software.  They lacked the expertise in house to produce a web presence that would meet their business and marketing needs.

Solution

Neptune Web worked with the management at Cerylion to tailor a web solution to their specific business model.  Neptune Web Delivered:

• User-based calls to actions incorporated into the design to help guide site visitors to software demos and other pertinent information
• A search engine-optimization strategy catered to the Cerylion’s desired market to help drive web users to the site
• Intuitive user interface and information architecture to ensure an easy experience for site visitors
• A successful public representation of the Cerylion brand

Success

Since the launch of the new Cerylion.com, Cerylion has enjoyed positive site feedback and greatly improved sales leads for their new product line.  They have continued to work with Neptune Web to improve their web presence.  Current projects are under way ensure that Cerylion’s site stays up-to-date with the latest web technologies and standards.