Case Study: Durham Manufacturing

About

Durham Manufacturing, headquartered in Durham, CT, is a leading producer of metal and plastic products for equipment packaging, storage, organization and handling. They hold a network of 7 satellite warehouses across the US, and their state of the art manufacturing and distribution facilities total over a quarter of a million square feet.

Challenge

With a customer base that spans the country and a widespread network of employees, Durham needed a way to keep everyone informed and up-to-date on the latest products and services.  They needed a simple and easy-to-manage online version of their catalog.  Durham’s print catalog features a unique set of product offerings with applications in a diverse group of industries.  Thus, developing on online version would require a custom solution.

Solution

Neptune Web worked closely with the Durham team to formulate a web strategy tailored to the specific, unique needs and characteristics of their company.  Neptune Web developed a custom catalog module for Durham within Neptune Web Edit™ CMS.  Neptune was able to deliver:

• An online version of their catalog with a custom backend that allows for quick and easy updates
• An intuitive navigation architecture for both the site and the catalog, helping site visitors find information and products with ease
• Multiple online forms, such as a distributor locater and an information request, to capture user information where possible
• News & Events and Featured Products sections to keep visitors coming back for the latest information from Durham
• Neptune Web Edit™ Content Management Software, designed for both convenience and performance

Success

By tailoring a custom solution to Durham’s business model and catalog, Neptune Web was able to meet and exceed the expectations of Durham’s leadership.  Neptune Web Edit™ CMS gives Durham’s internal team the ability to easily update product information.  Since the launch of the site, Durham is enjoying increased market awareness and sales, as well as improved customer and employee satisfaction.