Search engine optimization and targeted search engine advertising are two of the most fundamental components of an effective internet marketing initiative.  Like any marketing campaign, however, results must be measurable – and actually measured – against investment.

Neptune Web offers tools that allow you to go beyond simple analysis of your search engine placement or search engine inbound traffic.  Powerful ROI-tracking capabilities, combined with accurate web analytics tools, enable Neptune Web to empower your organization to:

1. Count the number of unique visitors to your site
2. Measure cost per unique visitor
3. Analyze and rank keyword effectiveness
4. Calculate conversion of internet marketing dollars into leads
5. Compare campaign effectiveness – search engine optimization vs. paid advertising vs. email marketing
6. Track which pages on your site are most effective, and analyze what is working on those pages

Learn more about our Lead Generation tools and Internet Marketing Services.