Neptune Web Blog

Building a nurture engine through marketing/sales collaboration.

For decades, the lead generation and management process has been typified by a method you might call The Big Handoff. Once the Marketing function hands off qualified leads to Sales, there is often no end-to-end method for tracking a prospect through the decision journey to ensure that: 1) the prospect feels his/her needs are truly being met; and 2) the prospect is getting the most relevant information, at the right times, to inform and nurture the decision.

Fueling e-commerce with triggered transactional emails

A key e-commerce element to develop is a corollary program of triggered transactional emails — a valuable ally for building overall audience engagement and ongoing customer relationships.

The power of LinkedIn for segmentation and retargeting

LinkedIn has been slowly and strategically transformed itself into a go-to platform for business news. You can leverage a mix of sponsored LinkedIn updates and external social platform retargeting to draw visitors to your posts.

Unleashing the persuasiveness of the third-party.

Communications that are overly salesy just aren't moving the needle like they used to. And whenever a marketing claim is made -- even by a respected and trusted company -- today's readers/prospects reserve a healthy measure of skepticism.

Revamping email messaging to maximize conversions.

One of the most dangerous marketing mindsets has always been: "Because that’s the way we’ve done things." This is particularly true for email marketing.

How voice is transforming search and SEO

Since the advent of SEO, practitioners have been looking for user interface (UI) designs that are able to bridge a crucial gap — reconciling what a person would naturally ask and what a search engine needs to provide effective results.

Why fresh website content is more crucial than ever

Ever since the practice of SEO began to attain a higher level of sophistication, it has been imperative for websites to maintain a critical mass of relevant content. As Google’s ranking signals continue to expand and evolve, the freshness of your content has become just as important.

Updating your SEO to avoid outdated practices

During the formative years of SEO, the process of getting higher Google rankings was largely focused on tips and tricks of a technical nature. Over the years, however, Google analytics and ranking mechanisms have become increasingly sophisticated and discerning.

Why Individualization is Replacing Personalization

For some time now, the mail-merge mentality has defined how many marketers have thought about personalization. The fact is, this simplistic approach to personalization arose during the heyday of mass marketing — when the ability to effectively segment audiences was minimal to non-existent.

Page Speed Soon to be a Factor in Mobile Rankings

In our April 21 blog article entitled Why A Website Speed Audit Should Be On Your Front Burner, we provided a detailed look at the search engine ranking issues caused by slow webpage load times. At the time, these issues were not a concern for mobile sites. . .

Podcasting to Heighten Visibility and SEO

In the digital marketing arena, podcasting is hardly the new kid on the block. Yet it has grown by leaps and bounds in terms of audience and impact since the fall of 2014.

Optimizing WordPress posts to heighten SEO

With its relatively short learning curve and user-friendly interface, the WordPress content management system (CMS) has become an invaluable tool for hands-on marketers in the small business space. The most important factor for driving engagement and conversions via WordPress is the ability to . . .