Think twice about an introductory video
Introductory videos on your site’s home page are a great way to grab a visitor’s attention, but it's important to be aware of the limitations.
Responsive Design = Better SEO
In the earlier days of web development (the ancient, “early 2000’s”), a mobile-optimized website usually meant two websites: one for desktop visitors, one for mobile visitors.
Add SEO value to your videos by including a script
If a picture is worth a thousand words, a video is worth a million, and if your web site has a few videos, how many of those millions of words are contributing to your site’s SEO? The sad answer for most content managers is “zero”.
Strategic nurturing through social media
The Business Side of Social Media: 2 of 2 - In our previous blogpost, we talked about using social media to create a “magnetic field” for potential buyers. The idea is to attract prospects and keep them engaged, while they’re working through today’s more diverse and complex decision-making process.
Why your business needs to be more social.
The Business Side of Social Media: 1 of 2 - Over the past decade, social media has evolved from a novel marketing tactic to become a key contributor to business strategy. Still, many companies view social media as not quite worthy of a seat at the big-kids table, and are reluctant to dive in.
Building solid analytics to connect the dots.
SEO Strategies for Secure Search: 4 of 4. The crux of the SEO process is the need to strengthen and optimize individual pages — while pairing them with high-performing keywords to build traffic, improve conversion rates, and increase revenue.
Best practices for retooling your SEO.
SEO Strategies for Secure Search: 3 of 4. The key activity is in pairing the right keywords with the specific content of a page. So where do you start?
Why it's time to focus on the page.
SEO Strategies for Secure Search: 2 of 4. Since Google no longer provides data at the macro keyword level, it’s now imperative to focus your SEO efforts on the individual pages within your site.
Why organic keyword data was a terrible thing to lose.
SEO Strategies for Secure Search: 1 of 4. Today’s intense emphasis on content marketing has caused a major sea change in the marketers think about and approach their websites. The escalation of secure search by Google is yet another game-changer, in terms of how marketers need to approach their SEO strategies.
Use Schema to Add Structure to Site in Search Results
Learn how to present some of the more “fancy” search results that include images, author info, ratings and more.
Using Amazon CloudFront to Improve Global Web Site Performance
Neptune recently migrated a large, multilingual, international web site to Amazon CloudFront. Charlie gives a few tips he picked up along the way.
Batch Find and Replace for the Neptune Web Edit CMS
Neptune Web's content management system, Neptune Web Edit (TM), has both free-form static content and dynamic content built into the design. However, static content can leave redundant copies of content if it was not structured properly to begin with, or if requirements of the site change. This is where Batch Find and Replace comes in...