Putting your value proposition to the test.
Here are a few examples of how to use the power of testing to hone your value proposition while driving subscribership, response and conversions for your email marketing campaigns.
Turning an email newsletter into a conversion engine.
Even with the continued proliferation of new and expanding channels, a solid email marketing strategy — with an informative e-newsletter at its core — is still one of the most effective ways to drive the overall effort to heighten engagement and maximize conversions.
Tapping into the power of habit.
Ways you can leverage the power of habit to strengthen both the initial impact and ongoing engagement of your digital marketing communications
Strengthening your identity and offsite SEO.
Today’s digital initiatives are more fluid and far-reaching. They require the ability to tell a cohesive brand/product story — in a more episodic manner — using brief messages and conversations across multiple channels. It’s important for your company to craft a consistent online identity across the various channels in your digital marketing mix.
Maximizing link weight to improve rankings.
For any website, the maintenance of an efficient and fine-tuned infrastructure of links — both internal and external — is a key factor for maximizing page rankings and overall SEO effectiveness.
Varied content for different purposes.
Optimize your messaging strategy to provide different content types -- each designed to align with the evolving mindset of a prospect in its own distinct way.
Using drip campaigns to leverage behavior.
The way to maximize the effect and ROI of drip campaigns is by combining them with a data-driven behavioral marketing strategy that connects with targeted subgroups, personas — and even individual customers/prospects.
Simple ways to boost your indexability.
There are a number of simple audits and tweaks you can make at the root level of your site to help Google/web crawlers and live web-searching prospects alike to find your site.
Why SEO should be your first consideration.
While the digital marketing adage “content is king” still holds true, the key for an effective website today is to let SEO considerations take the initial lead — then empower them to serve as a functional foundation and content infrastructure that drives engagement and conversions.
Optimizing email content to maximize engagement.
A smartly strategized and executed email marketing program is still the most productive channel to drive website visits, heighten engagement and increase conversion rates.
Increasing engagement and revenue through behavioral marketing.
With its one-size-fits-all messages, “buckshot” marketing was often an effective approach in the bygone days of mass-media domination.
Strategies to ramp up your content production
Here are a few strategies that can help you establish the consistency and momentum needed to accelerate and maintain an effective content development effort.