Giving marketing data a second life.
Further both engagement and conversion by extending the utility and effect of your audience targeting efforts: retargeting to re-engage prospects and replicating successes via look-alike modeling.
Taking audience targeting beyond demographics
To build an effective program for one-to-one marketing, factors that need to be looked at include customer intent, personal interests, past purchases and more. Fortunately, there is more relevant and powerful data for a marketer to mine than ever before. You just have to know where to look.
Maximizing social media to boost SEO
In the same way that effective SEO today is the result of providing helpful and relevant website content — to the right audience at the right place at the right time — similar practices are in order for effective social media messaging. Here are few thoughts on how to expand your online footprint and build your overall brand story, in ways that can significantly enhance SEO.
How Will the WordPress Gutenberg Update Affect Your Site?
WordPress is ready to introduce a block-based system for building page content. How will this affect your existing WordPress configuration and what are some topics of concern?
Is your open source website content management system up-to-date?
Avoid falling behind in terms of site functionality, access speed, security and compatibility by keeping all software up-to-date.
Why a One-size-fits-all Website Isn't Enough
By integrating capabilities for prospect self-selection and/or dynamic targeting into your site, it’s possible to effect substantial increases in average session time, pages viewed per session, lead conversions and more.
Putting your value proposition to the test.
Here are a few examples of how to use the power of testing to hone your value proposition while driving subscribership, response and conversions for your email marketing campaigns.
Turning an email newsletter into a conversion engine.
Even with the continued proliferation of new and expanding channels, a solid email marketing strategy — with an informative e-newsletter at its core — is still one of the most effective ways to drive the overall effort to heighten engagement and maximize conversions.
Tapping into the power of habit.
Ways you can leverage the power of habit to strengthen both the initial impact and ongoing engagement of your digital marketing communications
Strengthening your identity and offsite SEO.
Today’s digital initiatives are more fluid and far-reaching. They require the ability to tell a cohesive brand/product story — in a more episodic manner — using brief messages and conversations across multiple channels. It’s important for your company to craft a consistent online identity across the various channels in your digital marketing mix.
Maximizing link weight to improve rankings.
For any website, the maintenance of an efficient and fine-tuned infrastructure of links — both internal and external — is a key factor for maximizing page rankings and overall SEO effectiveness.
Varied content for different purposes.
Optimize your messaging strategy to provide different content types -- each designed to align with the evolving mindset of a prospect in its own distinct way.