The result of Google's mid-June 2021 update is a favoring of pages that provide an exceptional user experience in terms of page load speed and interactivity, overall visual stability, mobile-friendliness, security and other technical attributes.
Remarketing is widely used, powerful tool for search pay-per-click campaigns that targets people who’ve previously visited your website.
Long-tail keywords are strategic way to cost effectively get your message in front of the right prospects — at a time when they’re ready to convert.
If you’re wondering whether your website is ADA-compliant, it probably isn’t. To satisfy the current WCAG 2.1 AA standard for compliance, you need to implement an initiative for specific design/interface improvements to that end.
Today, the real keys to affordable and successful Search PPC campaigns are audience segmentation and strategic targeting.
Ideas on how to capture and nurture the momentum a Search PPC campaign can put into motion by intensifying a prospect’s desire to engage further and eventually convert at the right moment.
Best practices for increasing email marketing engagement — both email messages and landing pages — by appealing to the interests of recipients/prospects.
Best practices to help you develop email campaign landing pages to drive recipients to explore specific sections of your website in depth — and spark them to begin a dialogue with your company.
Email best practices to encourage interaction with your sales funnel from the outset, retain your prospects during their discovery phases, and convert leads to inquiries.
Best practices and other ideas to help increase the open rates for your emails — in order to substantially increase the opportunities to tell your story, to attract recipients into your sales pipeline, and to start them on the road to a potential conversion.
Tactics for A/B testing your email campaigns, which allows you to hone your messaging to include the elements that are working best — in terms of boosting metrics such as open rates, responses, clickthroughs and conversions.
For strategic marketing, you need to develop a varied body of content that addresses all attention, interest, desire and action in order to take prospects down the path to conversion.
