By integrating capabilities for prospect self-selection and/or dynamic targeting into your site, it’s possible to effect substantial increases in average session time, pages viewed per session, lead conversions and more.
Even with the continued proliferation of new and expanding channels, a solid email marketing strategy — with an informative e-newsletter at its core — is still one of the most effective ways to drive the overall effort to heighten engagement and maximize conversions.
Today’s digital initiatives are more fluid and far-reaching. They require the ability to tell a cohesive brand/product story — in a more episodic manner — using brief messages and conversations across multiple channels. It’s important for your company to craft a consistent online identity across the various channels in your digital marketing mix.
While the digital marketing adage “content is king” still holds true, the key for an effective website today is to let SEO considerations take the initial lead — then empower them to serve as a functional foundation and content infrastructure that drives engagement and conversions.
With its one-size-fits-all messages, “buckshot” marketing was often an effective approach in the bygone days of mass-media domination.