When modest sized companies start out with pay-per-click (PPC) advertising, there’s a natural tendency to bid on broad keywords they feel will attract the most leads. Keywords like “financial services”, “travel”, “marketing agencies” and so forth.
Over time, a brand promise can lose it impact and uniqueness. This doesn’t happen overnight, but slowly over time. Suddenly your market has become highly commoditized
Lead Optimization & Conversion: 4 of 4. The key to website improvement is to leverage data and analytics in your decision-making. This enables you to find and focus on optimization opportunities with the most potential to transform your lead/conversion funnels. Here are a few ideas to consider.
Lead Optimization & Conversion: 3 of 4. "Visitor intent" is a new buzzword for the time-proven value of getting to know your prospects. For all our gains in technology, there is nothing more powerful than augmenting hard data with human feedback. Here are a few suggestions.
According to Cisco, mobile devices now account for 55% of all global internet traffic as of the end of 2014. In fact, mobile traffic grew by 69% in 2014 alone, and is expected to grow tenfold by 2019. But here’s the real kicker. On April 21, Google is changing its algorithm to prioritize mobile-friendliness as a worldwide ranking signal. This major ranking shift is designed to provide mobile users with more relevant and timely results. It also means, if your site isn’t mobile-friendly, its Google ranking will be suddenly downgraded as of April 21.
Creating a High-Impact Content Marketing Strategy: 5 of 5 Retargeting is an effective digital marketing strategy for the challenge of staying connected to interested customers as they traverse the web. Present timely and relevant messaging to your site's visitors even when they are not on your site!
Creating a High-Impact Content Marketing Strategy: 4 of 5 Measurement is the only way to know if your content management strategy is actually working. And in light of the recent changes in Google’s search algorithms, the generic goal of simply driving people to your website is not a particularly valuable strategy.
Creating a High-Impact Content Marketing Strategy: 3 of 5 The development of high-quality shareworthy content is paramount to creating a content marketing program that can pay substantial dividends. However, a well-strategized content promotion strategy is just as important. Yet this is an element many marketers fail to budget for, in terms of time, effort and money.
In June of 2009, Neptune Web launched a new version of T-on-Time, the web app which takes advantage of MassDot’s new real-time data feed for the commuter rail. This article describes some of the techniques used in that app, and explains how to get rolling your own apps using web technologies you already know.