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Giving visitors what they really want

Giving visitors what they really want

Lead Optimization & Conversion: 3 of 4. "Visitor intent" is a new buzzword for the time-proven value of getting to know your prospects. For all our gains in technology, there is nothing more powerful than augmenting hard data with human feedback. Here are a few suggestions.

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Paving the path to deeper engagement.

Paving the path to deeper engagement.

Lead Optimization & Conversion: 2 of 4. Improve visitor engagement by troubleshooting pages with high exit rates, fine-tuning pages that generate the most desirable traffic and analyzing the behavior of your sales funnels.

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Is your site attracting the right crowd?

Is your site attracting the right crowd?

Lead Optimization & Conversion:1 of 4. When developing your web strategy, ensure the your site is attracting visitors, prospects and followers who are truly in sync with your mission. Here are some key considerations.

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Why Being Mobile-Friendly is More Crucial Than Ever.

Why Being Mobile-Friendly is More Crucial Than Ever.

According to Cisco, mobile devices now account for 55% of all global internet traffic as of the end of 2014. In fact, mobile traffic grew by 69% in 2014 alone, and is expected to grow tenfold by 2019. But here’s the real kicker. On April 21, Google is changing its algorithm to prioritize mobile-friendliness as a worldwide ranking signal. This major ranking shift is designed to provide mobile users with more relevant and timely results. It also means, if your site isn’t mobile-friendly, its Google ranking will be suddenly downgraded as of April 21.

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Using retargeting to re-ignite promising leads.

Using retargeting to re-ignite promising leads.

Creating a High-Impact Content Marketing Strategy: 5 of 5 Retargeting is an effective digital marketing strategy for the challenge of staying connected to interested customers as they traverse the web. Present timely and relevant messaging to your site's visitors even when they are not on your site!

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Measuring results and engagement  for your content marketing program

Measuring results and engagement for your content marketing program

Creating a High-Impact Content Marketing Strategy: 4 of 5 Measurement is the only way to know if your content management strategy is actually working. And in light of the recent changes in Google’s search algorithms, the generic goal of simply driving people to your website is not a particularly valuable strategy.

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Driving sales through social media and digital promotion

Creating a High-Impact Content Marketing Strategy: 3 of 5 The development of high-quality shareworthy content is paramount to creating a content marketing program that can pay substantial dividends. However, a well-strategized content promotion strategy is just as important. Yet this is an element many marketers fail to budget for, in terms of time, effort and money.

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How Web Developers can Build Apps in HTML5 (and natively on Android )

In June of 2009, Neptune Web launched a new version of T-on-Time, the web app which takes advantage of MassDot’s new real-time data feed for the commuter rail. This article describes some of the techniques used in that app, and explains how to get rolling your own apps using web technologies you already know.

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SEO approaches in HTML design and development

SEO approaches in HTML design and development

The article explores ways to optimize your content for search engine visibility without sacrificing style.

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Cost-effective generation ideas for a variety of shareworthy content.

Cost-effective generation ideas for a variety of shareworthy content.

Creating a High-Impact Content Marketing Strategy: 2 of 5 At the outset, the process of generating a steady stream of quality content can seem like a daunting task. Especially when many articles on content marketing suggest you need the equivalent of a small army to pull this off.

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Building a Manageable Content Marketing Calendar

Building a Manageable Content Marketing Calendar

Creating a High-Impact Content Marketing Strategy: 1 of 5 Nowhere is the truism “plan your work, and work your plan” more valuable than in the discipline of content marketing. It is crucial to establish an overarching content management strategy upfront in terms of messaging and goals.

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Inspiring prospects to initiate the contact.

Inspiring prospects to initiate the contact.

Making Web Content More Salesworthy: 2 of 2 In our previous post, we talked a bit about content development techniques to help your messaging cut through the clutter — while striking a common chord with the people who are visiting your site.

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