Google has announced Universal Analytics (UA) will stop processing site data on July 1, 2023 and recommends site owners switch to their Google Analytics 4 (GA4) product. The switchover from UA to GA4 isn’t automatic and while both platforms can run in parallel, collection of historical data in GA4 will start only after it is implemented.
Dynamic content personalization is becoming a must-have strategic component for brands/companies who want to grab attention in the midst of today’s digital marketing clutter — engage prospects at all stages of their personal decision journeys — and maintain levels of interest that can turn into fruitful long-term relationships.
Popular social media platforms have introduced ecommerce functionality and features that enable you to sell products or services directly on those social channels, instead of needing to drive every prospect back to your website.
To up the engagement, conversion and profitability rates of any campaign, you need to look at a number of factors that help to further refine the segments, needs and intentions of your audience.
In January 2020, Google announced it would block third-party cookies by default in their Chrome browser within two years. What does this mean for the future of digital advertising in regard to targeting?
To survive and effectively grow during this economic expansion, organizations need to further expand and integrate their digital marketing and direct sales processes.
The result of Google's mid-June 2021 update is a favoring of pages that provide an exceptional user experience in terms of page load speed and interactivity, overall visual stability, mobile-friendliness, security and other technical attributes.
Remarketing is widely used, powerful tool for search pay-per-click campaigns that targets people who’ve previously visited your website.
Long-tail keywords are strategic way to cost effectively get your message in front of the right prospects — at a time when they’re ready to convert.
If you’re wondering whether your website is ADA-compliant, it probably isn’t. To satisfy the current WCAG 2.1 AA standard for compliance, you need to implement an initiative for specific design/interface improvements to that end.
Today, the real keys to affordable and successful Search PPC campaigns are audience segmentation and strategic targeting.
Ideas on how to capture and nurture the momentum a Search PPC campaign can put into motion by intensifying a prospect’s desire to engage further and eventually convert at the right moment.
