Creating a High-Impact Content Marketing Strategy: 5 of 5 Retargeting is an effective digital marketing strategy for the challenge of staying connected to interested customers as they traverse the web. Present timely and relevant messaging to your site's visitors even when they are not on your site!
Creating a High-Impact Content Marketing Strategy: 4 of 5 Measurement is the only way to know if your content management strategy is actually working. And in light of the recent changes in Google’s search algorithms, the generic goal of simply driving people to your website is not a particularly valuable strategy.
Creating a High-Impact Content Marketing Strategy: 3 of 5 The development of high-quality shareworthy content is paramount to creating a content marketing program that can pay substantial dividends. However, a well-strategized content promotion strategy is just as important. Yet this is an element many marketers fail to budget for, in terms of time, effort and money.
In June of 2009, Neptune Web launched a new version of T-on-Time, the web app which takes advantage of MassDot’s new real-time data feed for the commuter rail. This article describes some of the techniques used in that app, and explains how to get rolling your own apps using web technologies you already know.
The article explores ways to optimize your content for search engine visibility without sacrificing style.
Creating a High-Impact Content Marketing Strategy: 2 of 5 At the outset, the process of generating a steady stream of quality content can seem like a daunting task. Especially when many articles on content marketing suggest you need the equivalent of a small army to pull this off.
