The Power of A/B Testing in Digital Marketing
A/B testing in digital marketing is a method that allows businesses to experiment with different variations of their content, design, or strategies to identify what resonates best with their audience.
Website ADA Compliance in 2023: Best Practices for Inclusion
For the upcoming release of version 2.2 of Web Content Accessibility Guidelines (WCAG) guidelines, we review the benefits of and best practices for achieving an ADA-compliant website.
How AI is affecting web design
AI is already making a significant impact on web design and is likely to continue shaping the field in the future. This article covers some ways AI is affecting web design.
The little-known federal tax credit for ADA compliant sites
By filing the Disabled Access Credit IRS Form 8826, eligible small businesses can obtain a tax credit for 50% of up to $10,000 in reasonable and necessary ADA related expenditures.
Is your website ADA compliant?
If you’re wondering whether your website is ADA-compliant, it probably isn’t. To satisfy the current WCAG 2.1 AA standard for compliance, you need to implement an initiative for specific design/interface improvements to that end.
Revamping email messaging to maximize conversions.
One of the most dangerous marketing mindsets has always been: "Because that’s the way we’ve done things." This is particularly true for email marketing.
Why A Website Speed Audit Should Be On Your Front Burner
The age of high-speed digital communication has created a mindset of instant gratification unlike any previous time in human history. And within the past few years, the need for speed when it comes to webpage load time has become more acute than ever.
Why templates aren't the bargain they appear to be
Why templates aren’t the bargain they appear to be... In the not-so-distant past, the typical company website simply functioned as an online brochure. For very small businesses still willing to settle for this limited functionality, a pre-designed template could possibly get the job done. However, it’s not really viable for a sizable company with more complex needs.
SEO approaches in HTML design and development
The article explores ways to optimize your content for search engine visibility without sacrificing style.
Optimizing Your Calls to Action
This article explores ways to optimize your calls to action to improve your website's lead generation capabilities.
Using CSS3 to Embed Fonts on Web Pages
We explain a cross-browser-supported method for embedding fonts into web pages to add flair to designs without the use of any graphic/CSS tricks.
Google Font API Gives Web Developers More Typography Options
One of newest APIs out of Google Labs, the Google Font API, allows designers and developers to use more than just the standard 'web safe' fonts as part of a page's look and feel. This tool helps promote SEO without limiting a site's look and feel.