Here are some valuable best practices to follow in order to maximize your email campaign open and conversion rates in mobile devices.
To build an effective program for one-to-one marketing, factors that need to be looked at include customer intent, personal interests, past purchases and more. Fortunately, there is more relevant and powerful data for a marketer to mine than ever before. You just have to know where to look.
In the same way that effective SEO today is the result of providing helpful and relevant website content — to the right audience at the right place at the right time — similar practices are in order for effective social media messaging. Here are few thoughts on how to expand your online footprint and build your overall brand story, in ways that can significantly enhance SEO.
Even with the continued proliferation of new and expanding channels, a solid email marketing strategy — with an informative e-newsletter at its core — is still one of the most effective ways to drive the overall effort to heighten engagement and maximize conversions.
While the digital marketing adage “content is king” still holds true, the key for an effective website today is to let SEO considerations take the initial lead — then empower them to serve as a functional foundation and content infrastructure that drives engagement and conversions.