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Using remarketing to reconnect with site visitors

Using remarketing to reconnect with site visitors

Remarketing is widely used, powerful tool for search pay-per-click campaigns that targets people who’ve previously visited your website.

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Targeting search intent with long-tail keywords

Targeting search intent with long-tail keywords

Long-tail keywords are strategic way to cost effectively get your message in front of the right prospects — at a time when they’re ready to convert.

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Is your website ADA compliant?

Is your website ADA compliant?

If you’re wondering whether your website is ADA-compliant, it probably isn’t. To satisfy the current WCAG 2.1 AA standard for compliance, you need to implement an initiative for specific design/interface improvements to that end.

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Using strategic audience targeting to optimize Search PPC performance

Using strategic audience targeting to optimize Search PPC performance

Today, the real keys to affordable and successful Search PPC campaigns are audience segmentation and strategic targeting.

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Using additive content to augment Search PPC engagement

Using additive content to augment Search PPC engagement

Ideas on how to capture and nurture the momentum a Search PPC campaign can put into motion by intensifying a prospect’s desire to engage further and eventually convert at the right moment.

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Composing Email Campaign Landing Pages that Convert

Composing Email Campaign Landing Pages that Convert

Best practices to help you develop email campaign landing pages to drive recipients to explore specific sections of your website in depth — and spark them to begin a dialogue with your company.

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Sequencing Emails for Engagement and Retention

Sequencing Emails for Engagement and Retention

Email best practices to encourage interaction with your sales funnel from the outset, retain your prospects during their discovery phases, and convert leads to inquiries.

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Writing Email Subject Lines to Pique Genuine Interest

Writing Email Subject Lines to Pique Genuine Interest

Best practices and other ideas to help increase the open rates for your emails — in order to substantially increase the opportunities to tell your story, to attract recipients into your sales pipeline, and to start them on the road to a potential conversion.

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Using A/B Testing to Boost Email Campaign Results

Using A/B Testing to Boost Email Campaign Results

Tactics for A/B testing your email campaigns, which allows you to hone your messaging to include the elements that are working best — in terms of boosting metrics such as open rates, responses, clickthroughs and conversions.

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Strategizing Sales Pipeline Content for SEO

Strategizing Sales Pipeline Content for SEO

For strategic marketing, you need to develop a varied body of content that addresses all attention, interest, desire and action in order to take prospects down the path to conversion.

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Using Scannable Content to Maximize Engagement

Using Scannable Content to Maximize Engagement

Best practices designed to get your messaging noticed, to help ensure your main selling points are understood, and to encourage further engagement.

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Incorporating Keywords into Your Content While Keeping It Human

Incorporating Keywords into Your Content While Keeping It Human

Tips to help you balance the art and science of incorporating keywords into your page content, in order to create messaging that effectively communicates to your site visitors as well as search engines.

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