Automation in Google Search Ads has become increasingly important as it allows marketers to optimize their campaigns more efficiently, saving time and improving performance. Depending on your objectives, here are some strategies you can implement to leverage automation in your Google Search Ads campaign
A/B testing in digital marketing is a method that allows businesses to experiment with different variations of their content, design, or strategies to identify what resonates best with their audience.
Email marketing remains a powerhouse in the world of digital marketing, delivering an impressive return on investment and a direct line of communication with your audience. To truly excel in this space, it's essential to explore advanced techniques and harness the power of cutting-edge tools and software.
Selecting the right Pay-Per-Click (PPC) ad approach based on your business goals is crucial for a successful digital marketing campaign. Here's a guide to help you align your PPC strategy with your specific business objectives.
Delve into the pivotal role of chatbots in shaping modern customer engagement strategies.
The continued relevance of email marketing: personalized, cost-effective, and measurable. Here are some reasons why it remains a cornerstone of modern digital marketing strategies.
Explore the benefits of search PPC, dispel common concerns, and learn how this powerful tool can boost your business's growth and visibility.
AI is expected to have a significant impact on pay-per-click (PPC) advertising in several ways. Here are some of the key ways in which AI can influence PPC advertising.
Dynamic content personalization is becoming a must-have strategic component for brands/companies who want to grab attention in the midst of today’s digital marketing clutter — engage prospects at all stages of their personal decision journeys — and maintain levels of interest that can turn into fruitful long-term relationships.
To up the engagement, conversion and profitability rates of any campaign, you need to look at a number of factors that help to further refine the segments, needs and intentions of your audience.
To survive and effectively grow during this economic expansion, organizations need to further expand and integrate their digital marketing and direct sales processes.
Remarketing is widely used, powerful tool for search pay-per-click campaigns that targets people who’ve previously visited your website.
Long-tail keywords are strategic way to cost effectively get your message in front of the right prospects — at a time when they’re ready to convert.
Today, the real keys to affordable and successful Search PPC campaigns are audience segmentation and strategic targeting.
Ideas on how to capture and nurture the momentum a Search PPC campaign can put into motion by intensifying a prospect’s desire to engage further and eventually convert at the right moment.
Best practices to help you develop email campaign landing pages to drive recipients to explore specific sections of your website in depth — and spark them to begin a dialogue with your company.
Here are some ideas for you can communicate more quickly, effectively and memorably in order to rise above the competition. These best practices will help you better connect with today’s visitors/prospects: people who are typically short on both time and patience — and inundated by a sea of competing options.
This third article in our three-part Webinar Success Essentials series looks at some post-webinar tasks you can perform to keep attendees engaged and even attract engagement from non-attendees.
This second article in our three-part Webinar Success Essentials series covers best practices used by experts during the lead-up to their webinars to attract the maximum number of registrants and attendees.
This first article in our three-part Webinar Success Essentials series covers the best practices that are being used to produce levels of engagement and impact — in order to generate substantial qualified leads and opportunities for conversion.
The complexity of your product and service should determine copy length. Though general marketing wisdom is that short copy is better than long-form copy, in some cases, longer messaging can lead to better conversion rates. Here are a few things to consider when deciding whether you need to keep it short or go long.
Here are some valuable best practices to follow in order to maximize your email campaign open and conversion rates in mobile devices.
Further both engagement and conversion by extending the utility and effect of your audience targeting efforts: retargeting to re-engage prospects and replicating successes via look-alike modeling.
To build an effective program for one-to-one marketing, factors that need to be looked at include customer intent, personal interests, past purchases and more. Fortunately, there is more relevant and powerful data for a marketer to mine than ever before. You just have to know where to look.
In the same way that effective SEO today is the result of providing helpful and relevant website content — to the right audience at the right place at the right time — similar practices are in order for effective social media messaging. Here are few thoughts on how to expand your online footprint and build your overall brand story, in ways that can significantly enhance SEO.
By integrating capabilities for prospect self-selection and/or dynamic targeting into your site, it’s possible to effect substantial increases in average session time, pages viewed per session, lead conversions and more.
Here are a few examples of how to use the power of testing to hone your value proposition while driving subscribership, response and conversions for your email marketing campaigns.
Even with the continued proliferation of new and expanding channels, a solid email marketing strategy — with an informative e-newsletter at its core — is still one of the most effective ways to drive the overall effort to heighten engagement and maximize conversions.
Optimize your messaging strategy to provide different content types -- each designed to align with the evolving mindset of a prospect in its own distinct way.
The way to maximize the effect and ROI of drip campaigns is by combining them with a data-driven behavioral marketing strategy that connects with targeted subgroups, personas — and even individual customers/prospects.
There are a number of simple audits and tweaks you can make at the root level of your site to help Google/web crawlers and live web-searching prospects alike to find your site.
A smartly strategized and executed email marketing program is still the most productive channel to drive website visits, heighten engagement and increase conversion rates.
For decades, the lead generation and management process has been typified by a method you might call The Big Handoff. Once the Marketing function hands off qualified leads to Sales, there is often no end-to-end method for tracking a prospect through the decision journey to ensure that: 1) the prospect feels his/her needs are truly being met; and 2) the prospect is getting the most relevant information, at the right times, to inform and nurture the decision.
A key e-commerce element to develop is a corollary program of triggered transactional emails — a valuable ally for building overall audience engagement and ongoing customer relationships.
LinkedIn has been slowly and strategically transformed itself into a go-to platform for business news. You can leverage a mix of sponsored LinkedIn updates and external social platform retargeting to draw visitors to your posts.
One of the most dangerous marketing mindsets has always been: "Because that’s the way we’ve done things." This is particularly true for email marketing.
In the digital marketing arena, podcasting is hardly the new kid on the block. Yet it has grown by leaps and bounds in terms of audience and impact since the fall of 2014.
With its relatively short learning curve and user-friendly interface, the WordPress content management system (CMS) has become an invaluable tool for hands-on marketers in the small business space. The most important factor for driving engagement and conversions via WordPress is the ability to . . .
As opposed to the old-school approach of outbound “push” marketing, the art and science of inbound “pull” marketing is all about finding ways to attract and nurture the most appropriate prospects.
Getting your content marketing and SEO effort to drive substantial traffic to your site is certainly a major accomplishment. However, the real golden ticket lies in optimizing your landing pages to maximize conversion rates.
Here are a few best practices you should know in order to artfully mine the benefits of subject-line personalization.
As with other media and marketing channels, you need to adopt field-proven strategies to maximize your results from social media. Here are some valuable ways to generate interest, inquiries and leads — in order to grow your business and enhance your bottom line.
When modest sized companies start out with pay-per-click (PPC) advertising, there’s a natural tendency to bid on broad keywords they feel will attract the most leads. Keywords like “financial services”, “travel”, “marketing agencies” and so forth.
Over time, a brand promise can lose it impact and uniqueness. This doesn’t happen overnight, but slowly over time. Suddenly your market has become highly commoditized
Lead Optimization & Conversion: 4 of 4. The key to website improvement is to leverage data and analytics in your decision-making. This enables you to find and focus on optimization opportunities with the most potential to transform your lead/conversion funnels. Here are a few ideas to consider.
Lead Optimization & Conversion: 3 of 4. "Visitor intent" is a new buzzword for the time-proven value of getting to know your prospects. For all our gains in technology, there is nothing more powerful than augmenting hard data with human feedback. Here are a few suggestions.
Lead Optimization & Conversion: 2 of 4. Improve visitor engagement by troubleshooting pages with high exit rates, fine-tuning pages that generate the most desirable traffic and analyzing the behavior of your sales funnels.
Lead Optimization & Conversion:1 of 4. When developing your web strategy, ensure the your site is attracting visitors, prospects and followers who are truly in sync with your mission. Here are some key considerations.
This article explores ways to optimize your calls to action to improve your website's lead generation capabilities.
Learn how to present some of the more “fancy” search results that include images, author info, ratings and more.
Social media is a powerful, cost-effective tool that should be used by small and mid-sized companies to grow their business. It is useful for engaging with customers in the more personalized space of Web 2.0 and building strong relationships while also increasing reach.
More details about the drag-and-drop form builder module for the Neptune Web Edit CMS.
The Neptune Web Edit CMS form builder allows users to easily create submission forms for web pages and download submissions in spreadsheet format.
