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The dynamic effects of content personalization

The dynamic effects of content personalization

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Creating retargeting strategies that hit the mark

Creating retargeting strategies that hit the mark

To up the engagement, conversion and profitability rates of any campaign, you need to look at a number of factors that help to further refine the segments, needs and intentions of your audience.

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Video: Roar From Recession

Video: Roar From Recession

To survive and effectively grow during this economic expansion, organizations need to further expand and integrate their digital marketing and direct sales processes.

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Using remarketing to reconnect with site visitors

Using remarketing to reconnect with site visitors

Remarketing is widely used, powerful tool for search pay-per-click campaigns that targets people who’ve previously visited your website.

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Targeting search intent with long-tail keywords

Targeting search intent with long-tail keywords

Long-tail keywords are strategic way to cost effectively get your message in front of the right prospects — at a time when they’re ready to convert.

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Using strategic audience targeting to optimize Search PPC performance

Using strategic audience targeting to optimize Search PPC performance

Today, the real keys to affordable and successful Search PPC campaigns are audience segmentation and strategic targeting.

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Using additive content to augment Search PPC engagement

Using additive content to augment Search PPC engagement

Ideas on how to capture and nurture the momentum a Search PPC campaign can put into motion by intensifying a prospect’s desire to engage further and eventually convert at the right moment.

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Composing Email Campaign Landing Pages that Convert

Composing Email Campaign Landing Pages that Convert

Best practices to help you develop email campaign landing pages to drive recipients to explore specific sections of your website in depth — and spark them to begin a dialogue with your company.

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Is Your Messaging Truly Connecting with People?

Is Your Messaging Truly Connecting with People?

Here are some ideas for you can communicate more quickly, effectively and memorably in order to rise above the competition. These best practices will help you better connect with today’s visitors/prospects: people who are typically short on both time and patience — and inundated by a sea of competing options.

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Getting the Greatest Post-Webinar Effect

Getting the Greatest Post-Webinar Effect

This third article in our three-part Webinar Success Essentials series looks at some post-webinar tasks you can perform to keep attendees engaged and even attract engagement from non-attendees.

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Effective Pre-Webinar Engagement Techniques

Effective Pre-Webinar Engagement Techniques

This second article in our three-part Webinar Success Essentials series covers best practices used by experts during the lead-up to their webinars to attract the maximum number of registrants and attendees. 

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Designing a Webinar for Maximum Engagement

Designing a Webinar for Maximum Engagement

This first article in our three-part Webinar Success Essentials series covers the best practices that are being used to produce levels of engagement and impact — in order to generate substantial qualified leads and opportunities for conversion.

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How to Approach Messaging Length

How to Approach Messaging Length

The complexity of your product and service should determine copy length. Though general marketing wisdom is that short copy is better than long-form copy, in some cases, longer messaging can lead to better conversion rates. Here are a few things to consider when deciding whether you need to keep it short or go long.

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Is your email truly optimized for mobile?

Is your email truly optimized for mobile?

Here are some valuable best practices to follow in order to maximize your email campaign open and conversion rates in mobile devices.

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Giving marketing data a second life.

Giving marketing data a second life.

Further both engagement and conversion by extending the utility and effect of your audience targeting efforts: retargeting to re-engage prospects and replicating successes via look-alike modeling.

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Taking audience targeting beyond demographics

Taking audience targeting beyond demographics

To build an effective program for one-to-one marketing, factors that need to be looked at include customer intent, personal interests, past purchases and more. Fortunately, there is more relevant and powerful data for a marketer to mine than ever before. You just have to know where to look.

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Maximizing social media to boost SEO

Maximizing social media to boost SEO

In the same way that effective SEO today is the result of providing helpful and relevant website content — to the right audience at the right place at the right time — similar practices are in order for effective social media messaging. Here are few thoughts on how to expand your online footprint and build your overall brand story, in ways that can significantly enhance SEO.

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Why a One-size-fits-all Website Isn't Enough

Why a One-size-fits-all Website Isn't Enough

By integrating capabilities for prospect self-selection and/or dynamic targeting into your site, it’s possible to effect substantial increases in average session time, pages viewed per session, lead conversions and more.

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Putting your value proposition to the test.

Putting your value proposition to the test.

Here are a few examples of how to use the power of testing to hone your value proposition while driving subscribership, response and conversions for your email marketing campaigns.

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Turning an email newsletter into a conversion engine.

Turning an email newsletter into a conversion engine.

Even with the continued proliferation of new and expanding channels, a solid email marketing strategy — with an informative e-newsletter at its core — is still one of the most effective ways to drive the overall effort to heighten engagement and maximize conversions.

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Varied content for different purposes.

Varied content for different purposes.

Optimize your messaging strategy to provide different content types -- each designed to align with the evolving mindset of a prospect in its own distinct way.

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Using drip campaigns to leverage behavior.

Using drip campaigns to leverage behavior.

The way to maximize the effect and ROI of drip campaigns is by combining them with a data-driven behavioral marketing strategy that connects with targeted subgroups, personas — and even individual customers/prospects.

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Simple ways to boost your indexability.

Simple ways to boost your indexability.

There are a number of simple audits and tweaks you can make at the root level of your site to help Google/web crawlers and live web-searching prospects alike to find your site.

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Optimizing email content to maximize engagement.

Optimizing email content to maximize engagement.

A smartly strategized and executed email marketing program is still the most productive channel to drive website visits, heighten engagement and increase conversion rates.

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Building a nurture engine through marketing/sales collaboration.

Building a nurture engine through marketing/sales collaboration.

For decades, the lead generation and management process has been typified by a method you might call The Big Handoff. Once the Marketing function hands off qualified leads to Sales, there is often no end-to-end method for tracking a prospect through the decision journey to ensure that: 1) the prospect feels his/her needs are truly being met; and 2) the prospect is getting the most relevant information, at the right times, to inform and nurture the decision.

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Fueling e-commerce with triggered transactional emails

Fueling e-commerce with triggered transactional emails

A key e-commerce element to develop is a corollary program of triggered transactional emails — a valuable ally for building overall audience engagement and ongoing customer relationships.

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The power of LinkedIn for segmentation and retargeting

The power of LinkedIn for segmentation and retargeting

LinkedIn has been slowly and strategically transformed itself into a go-to platform for business news. You can leverage a mix of sponsored LinkedIn updates and external social platform retargeting to draw visitors to your posts.

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Revamping email messaging to maximize conversions.

Revamping email messaging to maximize conversions.

One of the most dangerous marketing mindsets has always been: "Because that’s the way we’ve done things." This is particularly true for email marketing.

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Podcasting to Heighten Visibility and SEO

Podcasting to Heighten Visibility and SEO

In the digital marketing arena, podcasting is hardly the new kid on the block. Yet it has grown by leaps and bounds in terms of audience and impact since the fall of 2014.

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Optimizing WordPress posts to heighten SEO

Optimizing WordPress posts to heighten SEO

With its relatively short learning curve and user-friendly interface, the WordPress content management system (CMS) has become an invaluable tool for hands-on marketers in the small business space. The most important factor for driving engagement and conversions via WordPress is the ability to . . .

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Strengthening Your Social Pull

Strengthening Your Social Pull

As opposed to the old-school approach of outbound “push” marketing, the art and science of inbound “pull” marketing is all about finding ways to attract and nurture the most appropriate prospects.

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Optimizing conversion rates through A/B testing.

Optimizing conversion rates through A/B testing.

Getting your content marketing and SEO effort to drive substantial traffic to your site is certainly a major accomplishment. However, the real golden ticket lies in optimizing your landing pages to maximize conversion rates.

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Email Marketing - Using Personalized Subject Lines Effectively

Email Marketing - Using Personalized Subject Lines Effectively

Here are a few best practices you should know in order to artfully mine the benefits of subject-line personalization.

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Getting Social Media to Get Business.

Getting Social Media to Get Business.

As with other media and marketing channels, you need to adopt field-proven strategies to maximize your results from social media. Here are some valuable ways to generate interest, inquiries and leads — in order to grow your business and enhance your bottom line.

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Driving more conversions with a better value proposition

Driving more conversions with a better value proposition

Over time, a brand promise can lose it impact and uniqueness. This doesn’t happen overnight, but slowly over time. Suddenly your market has become highly commoditized

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Optimizing PPC by leveraging the long tail

Optimizing PPC by leveraging the long tail

When modest sized companies start out with pay-per-click (PPC) advertising, there’s a natural tendency to bid on broad keywords they feel will attract the most leads. Keywords like “financial services”, “travel”, “marketing agencies” and so forth.

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Zeroing-in to make the greatest impact

Zeroing-in to make the greatest impact

Lead Optimization & Conversion: 4 of 4. The key to website improvement is to leverage data and analytics in your decision-making.  This enables you to find and focus on optimization opportunities with the most potential to transform your lead/conversion funnels. Here are a few ideas to consider.

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Giving visitors what they really want

Giving visitors what they really want

Lead Optimization & Conversion: 3 of 4. "Visitor intent" is a new buzzword for the time-proven value of getting to know your prospects. For all our gains in technology, there is nothing more powerful than augmenting hard data with human feedback. Here are a few suggestions.

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Paving the path to deeper engagement.

Paving the path to deeper engagement.

Lead Optimization & Conversion: 2 of 4. Improve visitor engagement by troubleshooting pages with high exit rates, fine-tuning pages that generate the most desirable traffic and analyzing the behavior of your sales funnels.

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Is your site attracting the right crowd?

Is your site attracting the right crowd?

Lead Optimization & Conversion:1 of 4. When developing your web strategy, ensure the your site is attracting visitors, prospects and followers who are truly in sync with your mission. Here are some key considerations.

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Optimizing Your Calls to Action

Optimizing Your Calls to Action

This article explores ways to optimize your calls to action to improve your website's lead generation capabilities.

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Use Schema to Add Structure to Site in Search Results

Use Schema to Add Structure to Site in Search Results

Learn how to present some of the more “fancy” search results that include images, author info, ratings and more.

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6 Reasons Small and Mid-sized Businesses should be Participating in Social Media

6 Reasons Small and Mid-sized Businesses should be Participating in Social Media

Social media is a powerful, cost-effective tool that should be used by small and mid-sized companies to grow their business. It is useful for engaging with customers in the more personalized space of Web 2.0 and building strong relationships while also increasing reach.

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Form Builder module for the Neptune Web Edit CMS - Part 2

Form Builder module for the Neptune Web Edit CMS - Part 2

More details about the drag-and-drop form builder module for the Neptune Web Edit CMS.

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Form Builder module for the Neptune Web Edit CMS

Form Builder module for the Neptune Web Edit CMS

The Neptune Web Edit CMS form builder allows users to easily create submission forms for web pages and download submissions in spreadsheet format.

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