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Using remarketing to reconnect with site visitors

Using remarketing to reconnect with site visitors

Remarketing is widely used, powerful tool for search pay-per-click campaigns that targets people who’ve previously visited your website.

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Targeting search intent with long-tail keywords

Targeting search intent with long-tail keywords

Long-tail keywords are strategic way to cost effectively get your message in front of the right prospects — at a time when they’re ready to convert.

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Using strategic audience targeting to optimize Search PPC performance

Using strategic audience targeting to optimize Search PPC performance

Today, the real keys to affordable and successful Search PPC campaigns are audience segmentation and strategic targeting.

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Using additive content to augment Search PPC engagement

Using additive content to augment Search PPC engagement

Ideas on how to capture and nurture the momentum a Search PPC campaign can put into motion by intensifying a prospect’s desire to engage further and eventually convert at the right moment.

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Composing Email Campaign Landing Pages that Convert

Composing Email Campaign Landing Pages that Convert

Best practices to help you develop email campaign landing pages to drive recipients to explore specific sections of your website in depth — and spark them to begin a dialogue with your company.

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Is Your Messaging Truly Connecting with People?

Is Your Messaging Truly Connecting with People?

Here are some ideas for you can communicate more quickly, effectively and memorably in order to rise above the competition. These best practices will help you better connect with today’s visitors/prospects: people who are typically short on both time and patience — and inundated by a sea of competing options.

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Getting the Greatest Post-Webinar Effect

Getting the Greatest Post-Webinar Effect

This third article in our three-part Webinar Success Essentials series looks at some post-webinar tasks you can perform to keep attendees engaged and even attract engagement from non-attendees.

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Effective Pre-Webinar Engagement Techniques

Effective Pre-Webinar Engagement Techniques

This second article in our three-part Webinar Success Essentials series covers best practices used by experts during the lead-up to their webinars to attract the maximum number of registrants and attendees. 

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Designing a Webinar for Maximum Engagement

Designing a Webinar for Maximum Engagement

This first article in our three-part Webinar Success Essentials series covers the best practices that are being used to produce levels of engagement and impact — in order to generate substantial qualified leads and opportunities for conversion.

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How to Approach Messaging Length

How to Approach Messaging Length

The complexity of your product and service should determine copy length. Though general marketing wisdom is that short copy is better than long-form copy, in some cases, longer messaging can lead to better conversion rates. Here are a few things to consider when deciding whether you need to keep it short or go long.

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Is your email truly optimized for mobile?

Is your email truly optimized for mobile?

Here are some valuable best practices to follow in order to maximize your email campaign open and conversion rates in mobile devices.

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Giving marketing data a second life.

Giving marketing data a second life.

Further both engagement and conversion by extending the utility and effect of your audience targeting efforts: retargeting to re-engage prospects and replicating successes via look-alike modeling.

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