The Decline of Search Clicks: How AI in Search Impacts Your Traffic
AI in search is changing user behavior and reducing CTR (click-through rate). Learn what this shift means for B2B marketers—and how to adapt your strategy for visibility.
Voice Search and Smart Assistants: The Future of Digital Marketing in 2025
Voice search is booming in 2025. Here are some ways to adapt your SEO strategy and leverage smart assistants to stay connected to your audience.
Digital Marketing Trends & Strategies for 2025
Learn about the future of digital marketing in 2025, including key strategies and innovations to keep your business competitive.
Understanding and Tracking Organic Search KPIs for Better SEO Results
Monitoring and optimizing the right organic search traffic KPIs can significantly enhance your website’s visibility, engagement, and conversion rates.
More Than Words: Using Multimedia to Improve SEO
Optimizing multimedia content types—like videos, audio, and images—can give your site a significant edge by increasing the time visitors spend on your site and providing more opportunities for search engines to index your content.
Target, Attract, Convert: PPC as a Growth Engine for All Business Sectors
Pay-per-click (PPC) advertising is a strategic tool that can help businesses across various sectors achieve their goals. Whether it's increasing sales, enhancing brand awareness, or generating high-quality leads, a PPC strategy can be tailored to meet these objectives efficiently.
Google Search Ads: Leveraging AI-Driven Automation Strategies that Save Time and Improve Performance
Automation in Google Search Ads has become increasingly important as it allows marketers to optimize their campaigns more efficiently, saving time and improving performance. Depending on your objectives, here are some strategies you can implement to leverage automation in your Google Search Ads campaign
The Power of A/B Testing in Digital Marketing
A/B testing in digital marketing is a method that allows businesses to experiment with different variations of their content, design, or strategies to identify what resonates best with their audience.
Unlocking Success: Choosing the Perfect Pay-Per-Click Approach for Your Business Goals
Selecting the right Pay-Per-Click (PPC) ad approach based on your business goals is crucial for a successful digital marketing campaign. Here's a guide to help you align your PPC strategy with your specific business objectives.
Best Practices for Avoiding Search Rank Disruption from Google's Helpful Content Update
The Helpful Content Update, like many Google algorithm updates, aims to improve the quality of search results. Specifically, it focuses on rewarding websites that provide genuinely helpful and informative content to users. While the update's core goal is beneficial, it can have a significant negative impact on your website's rankings if not addressed properly.
Unsure about Search PPC? Why Your Business Should Reconsider
Explore the benefits of search PPC, dispel common concerns, and learn how this powerful tool can boost your business's growth and visibility.
How AI is affecting pay-per-click advertising
AI is expected to have a significant impact on pay-per-click (PPC) advertising in several ways. Here are some of the key ways in which AI can influence PPC advertising.
How AI is affecting SEO
AI is already making a significant impact on web design and is likely to continue shaping the field in the future. This article covers some ways AI affects SEO in the context of digital marketing.
Using remarketing to reconnect with site visitors
Remarketing is widely used, powerful tool for search pay-per-click campaigns that targets people who’ve previously visited your website.
Targeting search intent with long-tail keywords
Long-tail keywords are strategic way to cost effectively get your message in front of the right prospects — at a time when they’re ready to convert.
Using strategic audience targeting to optimize Search PPC performance
Today, the real keys to affordable and successful Search PPC campaigns are audience segmentation and strategic targeting.
Using additive content to augment Search PPC engagement
Ideas on how to capture and nurture the momentum a Search PPC campaign can put into motion by intensifying a prospect’s desire to engage further and eventually convert at the right moment.