Strategizing Sales Pipeline Content for SEO
For strategic marketing, you need to develop a varied body of content that addresses all attention, interest, desire and action in order to take prospects down the path to conversion.
Using Scannable Content to Maximize Engagement
Best practices designed to get your messaging noticed, to help ensure your main selling points are understood, and to encourage further engagement.
Incorporating Keywords into Your Content While Keeping It Human
Tips to help you balance the art and science of incorporating keywords into your page content, in order to create messaging that effectively communicates to your site visitors as well as search engines.
Optimizing Web Pages to Improve Search Rankings
Ideas to immediately make your website content more SEO-focused. You can weave these into your workflow as you develop new content and hone existing pages for greater effect.
Building Content That Influencers Want to Share
Build your backlink profile with shareworthy content in order to boost its distribution and maximize its effect.
Initiating Valuable Link-Building Relationships
Strategic methods you can use to establish connections with like-minded marketers that can pay immediate dividends — and often lead to mutually beneficial relationships for the long term.
Giving marketing data a second life.
Further both engagement and conversion by extending the utility and effect of your audience targeting efforts: retargeting to re-engage prospects and replicating successes via look-alike modeling.
Maximizing social media to boost SEO
In the same way that effective SEO today is the result of providing helpful and relevant website content — to the right audience at the right place at the right time — similar practices are in order for effective social media messaging. Here are few thoughts on how to expand your online footprint and build your overall brand story, in ways that can significantly enhance SEO.
Strengthening your identity and offsite SEO.
Today’s digital initiatives are more fluid and far-reaching. They require the ability to tell a cohesive brand/product story — in a more episodic manner — using brief messages and conversations across multiple channels. It’s important for your company to craft a consistent online identity across the various channels in your digital marketing mix.
Maximizing link weight to improve rankings.
For any website, the maintenance of an efficient and fine-tuned infrastructure of links — both internal and external — is a key factor for maximizing page rankings and overall SEO effectiveness.
Varied content for different purposes.
Optimize your messaging strategy to provide different content types -- each designed to align with the evolving mindset of a prospect in its own distinct way.
Simple ways to boost your indexability.
There are a number of simple audits and tweaks you can make at the root level of your site to help Google/web crawlers and live web-searching prospects alike to find your site.
Why SEO should be your first consideration.
While the digital marketing adage “content is king” still holds true, the key for an effective website today is to let SEO considerations take the initial lead — then empower them to serve as a functional foundation and content infrastructure that drives engagement and conversions.
How voice is transforming search and SEO
Since the advent of SEO, practitioners have been looking for user interface (UI) designs that are able to bridge a crucial gap — reconciling what a person would naturally ask and what a search engine needs to provide effective results.
Updating your SEO to avoid outdated practices
During the formative years of SEO, the process of getting higher Google rankings was largely focused on tips and tricks of a technical nature. Over the years, however, Google analytics and ranking mechanisms have become increasingly sophisticated and discerning.
Page Speed Soon to be a Factor in Mobile Rankings
In our April 21 blog article entitled Why A Website Speed Audit Should Be On Your Front Burner, we provided a detailed look at the search engine ranking issues caused by slow webpage load times. At the time, these issues were not a concern for mobile sites. . .
Podcasting to Heighten Visibility and SEO
In the digital marketing arena, podcasting is hardly the new kid on the block. Yet it has grown by leaps and bounds in terms of audience and impact since the fall of 2014.
Optimizing WordPress posts to heighten SEO
With its relatively short learning curve and user-friendly interface, the WordPress content management system (CMS) has become an invaluable tool for hands-on marketers in the small business space. The most important factor for driving engagement and conversions via WordPress is the ability to . . .
Why A Website Speed Audit Should Be On Your Front Burner
The age of high-speed digital communication has created a mindset of instant gratification unlike any previous time in human history. And within the past few years, the need for speed when it comes to webpage load time has become more acute than ever.
Strengthening Your Social Pull
As opposed to the old-school approach of outbound “push” marketing, the art and science of inbound “pull” marketing is all about finding ways to attract and nurture the most appropriate prospects.
Optimizing conversion rates through A/B testing.
Getting your content marketing and SEO effort to drive substantial traffic to your site is certainly a major accomplishment. However, the real golden ticket lies in optimizing your landing pages to maximize conversion rates.
Realizing a search engine is not a person
As the capabilities of SEO have increasingly become more diverse and robust, marketers now have access to an extremely sophisticated set of tools for the engagement and conversion of online searchers. The latest is the meteoric rise of the focus on semantic search: which uses highly structured “schema” markup to align SEO with the actual intent behind individual searches. Even with these advanced tools at your disposal, it’s more crucial than ever to remember:
Turning customer intent into an SEO advantage
For years now, most digital marketers have designed their websites to try to drive visitors to certain key pages. Here’s the problem with that plan: individual visitors have a mind of their own.
Why Being Mobile-Friendly is More Crucial Than Ever.
According to Cisco, mobile devices now account for 55% of all global internet traffic as of the end of 2014. In fact, mobile traffic grew by 69% in 2014 alone, and is expected to grow tenfold by 2019. But here’s the real kicker. On April 21, Google is changing its algorithm to prioritize mobile-friendliness as a worldwide ranking signal. This major ranking shift is designed to provide mobile users with more relevant and timely results. It also means, if your site isn’t mobile-friendly, its Google ranking will be suddenly downgraded as of April 21.
SEO approaches in HTML design and development
The article explores ways to optimize your content for search engine visibility without sacrificing style.
Responsive Design = Better SEO
In the earlier days of web development (the ancient, “early 2000’s”), a mobile-optimized website usually meant two websites: one for desktop visitors, one for mobile visitors.
Add SEO value to your videos by including a script
If a picture is worth a thousand words, a video is worth a million, and if your web site has a few videos, how many of those millions of words are contributing to your site’s SEO? The sad answer for most content managers is “zero”.
Why it's time to focus on the page.
SEO Strategies for Secure Search: 2 of 4. Since Google no longer provides data at the macro keyword level, it’s now imperative to focus your SEO efforts on the individual pages within your site.
Best practices for retooling your SEO.
SEO Strategies for Secure Search: 3 of 4. The key activity is in pairing the right keywords with the specific content of a page. So where do you start?
Building solid analytics to connect the dots.
SEO Strategies for Secure Search: 4 of 4. The crux of the SEO process is the need to strengthen and optimize individual pages — while pairing them with high-performing keywords to build traffic, improve conversion rates, and increase revenue.
Use Schema to Add Structure to Site in Search Results
Learn how to present some of the more “fancy” search results that include images, author info, ratings and more.
Why organic keyword data was a terrible thing to lose.
SEO Strategies for Secure Search: 1 of 4. Today’s intense emphasis on content marketing has caused a major sea change in the marketers think about and approach their websites. The escalation of secure search by Google is yet another game-changer, in terms of how marketers need to approach their SEO strategies.
SEO Module Launched
One of the challenges we face at Neptune Web when optimizing a site is collecting and keeping track of the myriad of reports and integrity checks we perform. Our process involves more than just keyword positioning and page optimization. We also validate a number of on-site and off-site metrics and even review the user interface to insure a complete optimization, not just tweaking what search engines see.
Add Extensive Video Capabilities to Your Site - for Free!
YouTube is an excellent, free tool for giving your site video capabilities. Its administrative interface is a snap to use and standard features making uploading, hosting and presenting videos a very simple process.