Your website's speed is a critical factor for user experience and search result visibility. Poor speed can dim a visitor’s initial impression of their journey through your site and can lead to negative effects on your site’s search rankings.
Alternative search tools, including social media search engines, video platforms like YouTube, and specialized search engines offer unique avenues for content discovery and each have their own set of optimization practices to maximize visibility and engagement.
With an increasing number of users relying on voice search, optimizing your content ensures your brand is easily discoverable, providing a seamless and user-friendly experience.
Intent is critically important in SEO because search engines aim to provide the most relevant and useful results to users. Understanding and optimizing your site for user intent is key to achieving high search engine rankings and providing a better user experience.
The Helpful Content Update, like many Google algorithm updates, aims to improve the quality of search results. Specifically, it focuses on rewarding websites that provide genuinely helpful and informative content to users. While the update's core goal is beneficial, it can have a significant negative impact on your website's rankings if not addressed properly.
AI is already making a significant impact on web design and is likely to continue shaping the field in the future. This article covers some ways AI affects SEO in the context of digital marketing.
Structured data enables content authors to organize information in a more structured and readily consumable format for search crawlers to process.
The result of Google's mid-June 2021 update is a favoring of pages that provide an exceptional user experience in terms of page load speed and interactivity, overall visual stability, mobile-friendliness, security and other technical attributes.
For strategic marketing, you need to develop a varied body of content that addresses all attention, interest, desire and action in order to take prospects down the path to conversion.
Best practices designed to get your messaging noticed, to help ensure your main selling points are understood, and to encourage further engagement.
Tips to help you balance the art and science of incorporating keywords into your page content, in order to create messaging that effectively communicates to your site visitors as well as search engines.
Ideas to immediately make your website content more SEO-focused. You can weave these into your workflow as you develop new content and hone existing pages for greater effect.
Build your backlink profile with shareworthy content in order to boost its distribution and maximize its effect.
Strategic methods you can use to establish connections with like-minded marketers that can pay immediate dividends — and often lead to mutually beneficial relationships for the long term.
Further both engagement and conversion by extending the utility and effect of your audience targeting efforts: retargeting to re-engage prospects and replicating successes via look-alike modeling.
In the same way that effective SEO today is the result of providing helpful and relevant website content — to the right audience at the right place at the right time — similar practices are in order for effective social media messaging. Here are few thoughts on how to expand your online footprint and build your overall brand story, in ways that can significantly enhance SEO.
Today’s digital initiatives are more fluid and far-reaching. They require the ability to tell a cohesive brand/product story — in a more episodic manner — using brief messages and conversations across multiple channels. It’s important for your company to craft a consistent online identity across the various channels in your digital marketing mix.
For any website, the maintenance of an efficient and fine-tuned infrastructure of links — both internal and external — is a key factor for maximizing page rankings and overall SEO effectiveness.
Optimize your messaging strategy to provide different content types -- each designed to align with the evolving mindset of a prospect in its own distinct way.
There are a number of simple audits and tweaks you can make at the root level of your site to help Google/web crawlers and live web-searching prospects alike to find your site.
While the digital marketing adage “content is king” still holds true, the key for an effective website today is to let SEO considerations take the initial lead — then empower them to serve as a functional foundation and content infrastructure that drives engagement and conversions.
Since the advent of SEO, practitioners have been looking for user interface (UI) designs that are able to bridge a crucial gap — reconciling what a person would naturally ask and what a search engine needs to provide effective results.
During the formative years of SEO, the process of getting higher Google rankings was largely focused on tips and tricks of a technical nature. Over the years, however, Google analytics and ranking mechanisms have become increasingly sophisticated and discerning.
In our April 21 blog article entitled Why A Website Speed Audit Should Be On Your Front Burner, we provided a detailed look at the search engine ranking issues caused by slow webpage load times. At the time, these issues were not a concern for mobile sites. . .
In the digital marketing arena, podcasting is hardly the new kid on the block. Yet it has grown by leaps and bounds in terms of audience and impact since the fall of 2014.
With its relatively short learning curve and user-friendly interface, the WordPress content management system (CMS) has become an invaluable tool for hands-on marketers in the small business space. The most important factor for driving engagement and conversions via WordPress is the ability to . . .
The age of high-speed digital communication has created a mindset of instant gratification unlike any previous time in human history. And within the past few years, the need for speed when it comes to webpage load time has become more acute than ever.
As opposed to the old-school approach of outbound “push” marketing, the art and science of inbound “pull” marketing is all about finding ways to attract and nurture the most appropriate prospects.
Getting your content marketing and SEO effort to drive substantial traffic to your site is certainly a major accomplishment. However, the real golden ticket lies in optimizing your landing pages to maximize conversion rates.
As the capabilities of SEO have increasingly become more diverse and robust, marketers now have access to an extremely sophisticated set of tools for the engagement and conversion of online searchers. The latest is the meteoric rise of the focus on semantic search: which uses highly structured “schema” markup to align SEO with the actual intent behind individual searches. Even with these advanced tools at your disposal, it’s more crucial than ever to remember:
For years now, most digital marketers have designed their websites to try to drive visitors to certain key pages. Here’s the problem with that plan: individual visitors have a mind of their own.
According to Cisco, mobile devices now account for 55% of all global internet traffic as of the end of 2014. In fact, mobile traffic grew by 69% in 2014 alone, and is expected to grow tenfold by 2019. But here’s the real kicker. On April 21, Google is changing its algorithm to prioritize mobile-friendliness as a worldwide ranking signal. This major ranking shift is designed to provide mobile users with more relevant and timely results. It also means, if your site isn’t mobile-friendly, its Google ranking will be suddenly downgraded as of April 21.
The article explores ways to optimize your content for search engine visibility without sacrificing style.
In the earlier days of web development (the ancient, “early 2000’s”), a mobile-optimized website usually meant two websites: one for desktop visitors, one for mobile visitors.
If a picture is worth a thousand words, a video is worth a million, and if your web site has a few videos, how many of those millions of words are contributing to your site’s SEO? The sad answer for most content managers is “zero”.
SEO Strategies for Secure Search: 4 of 4. The crux of the SEO process is the need to strengthen and optimize individual pages — while pairing them with high-performing keywords to build traffic, improve conversion rates, and increase revenue.
SEO Strategies for Secure Search: 3 of 4. The key activity is in pairing the right keywords with the specific content of a page. So where do you start?
SEO Strategies for Secure Search: 2 of 4. Since Google no longer provides data at the macro keyword level, it’s now imperative to focus your SEO efforts on the individual pages within your site.
SEO Strategies for Secure Search: 1 of 4. Today’s intense emphasis on content marketing has caused a major sea change in the marketers think about and approach their websites. The escalation of secure search by Google is yet another game-changer, in terms of how marketers need to approach their SEO strategies.
Learn how to present some of the more “fancy” search results that include images, author info, ratings and more.
One of the challenges we face at Neptune Web when optimizing a site is collecting and keeping track of the myriad of reports and integrity checks we perform. Our process involves more than just keyword positioning and page optimization. We also validate a number of on-site and off-site metrics and even review the user interface to insure a complete optimization, not just tweaking what search engines see.
YouTube is an excellent, free tool for giving your site video capabilities. Its administrative interface is a snap to use and standard features making uploading, hosting and presenting videos a very simple process.
