Today’s digital initiatives are more fluid and far-reaching. They require the ability to tell a cohesive brand/product story — in a more episodic manner — using brief messages and conversations across multiple channels. It’s important for your company to craft a consistent online identity across the various channels in your digital marketing mix.
While the digital marketing adage “content is king” still holds true, the key for an effective website today is to let SEO considerations take the initial lead — then empower them to serve as a functional foundation and content infrastructure that drives engagement and conversions.
During the formative years of SEO, the process of getting higher Google rankings was largely focused on tips and tricks of a technical nature. Over the years, however, Google analytics and ranking mechanisms have become increasingly sophisticated and discerning.
In our April 21 blog article entitled Why A Website Speed Audit Should Be On Your Front Burner, we provided a detailed look at the search engine ranking issues caused by slow webpage load times. At the time, these issues were not a concern for mobile sites. . .
With its relatively short learning curve and user-friendly interface, the WordPress content management system (CMS) has become an invaluable tool for hands-on marketers in the small business space. The most important factor for driving engagement and conversions via WordPress is the ability to . . .