Neptune Web | Boston-based digital marketing agency: Website Design, Website Services, SEO, Marketing Automation Neptune Web

Strengthening your identity and offsite SEO.

Strengthening your identity and offsite SEO.

Today’s digital initiatives are more fluid and far-reaching. They require the ability to tell a cohesive brand/product story — in a more episodic manner — using brief messages and conversations across multiple channels. It’s important for your company to craft a consistent online identity across the various channels in your digital marketing mix.

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Maximizing link weight to improve rankings.

Maximizing link weight to improve rankings.

For any website, the maintenance of an efficient and fine-tuned infrastructure of links — both internal and external — is a key factor for maximizing page rankings and overall SEO effectiveness.

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Varied content for different purposes.

Varied content for different purposes.

Optimize your messaging strategy to provide different content types -- each designed to align with the evolving mindset of a prospect in its own distinct way.

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Simple ways to boost your indexability.

Simple ways to boost your indexability.

There are a number of simple audits and tweaks you can make at the root level of your site to help Google/web crawlers and live web-searching prospects alike to find your site.

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Why SEO should be your first consideration.

Why SEO should be your first consideration.

While the digital marketing adage “content is king” still holds true, the key for an effective website today is to let SEO considerations take the initial lead — then empower them to serve as a functional foundation and content infrastructure that drives engagement and conversions.

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How voice is transforming search and SEO

How voice is transforming search and SEO

Since the advent of SEO, practitioners have been looking for user interface (UI) designs that are able to bridge a crucial gap — reconciling what a person would naturally ask and what a search engine needs to provide effective results.

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Updating your SEO to avoid outdated practices

Updating your SEO to avoid outdated practices

During the formative years of SEO, the process of getting higher Google rankings was largely focused on tips and tricks of a technical nature. Over the years, however, Google analytics and ranking mechanisms have become increasingly sophisticated and discerning.

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Page Speed Soon to be a Factor in Mobile Rankings

Page Speed Soon to be a Factor in Mobile Rankings

In our April 21 blog article entitled Why A Website Speed Audit Should Be On Your Front Burner, we provided a detailed look at the search engine ranking issues caused by slow webpage load times. At the time, these issues were not a concern for mobile sites. . .

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Podcasting to Heighten Visibility and SEO

Podcasting to Heighten Visibility and SEO

In the digital marketing arena, podcasting is hardly the new kid on the block. Yet it has grown by leaps and bounds in terms of audience and impact since the fall of 2014.

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Optimizing WordPress posts to heighten SEO

Optimizing WordPress posts to heighten SEO

With its relatively short learning curve and user-friendly interface, the WordPress content management system (CMS) has become an invaluable tool for hands-on marketers in the small business space. The most important factor for driving engagement and conversions via WordPress is the ability to . . .

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