Selecting the right Pay-Per-Click (PPC) ad approach based on your business goals is crucial for a successful digital marketing campaign. Here's a guide to help you align your PPC strategy with your specific business objectives.
In the dynamic landscape of digital marketing, social media continues to be a vital channel for small and medium-sized businesses seeking growth and visibility. In this article we present some key elements to consider as part of your social media strategy.
Ideas on how to keep your content alive and gathering eyeballs — long after its original publication on your website and initial postings via your social media channels.
In the same way that effective SEO today is the result of providing helpful and relevant website content — to the right audience at the right place at the right time — similar practices are in order for effective social media messaging. Here are few thoughts on how to expand your online footprint and build your overall brand story, in ways that can significantly enhance SEO.
LinkedIn has been slowly and strategically transformed itself into a go-to platform for business news. You can leverage a mix of sponsored LinkedIn updates and external social platform retargeting to draw visitors to your posts.
In the digital marketing arena, podcasting is hardly the new kid on the block. Yet it has grown by leaps and bounds in terms of audience and impact since the fall of 2014.
As opposed to the old-school approach of outbound “push” marketing, the art and science of inbound “pull” marketing is all about finding ways to attract and nurture the most appropriate prospects.
As with other media and marketing channels, you need to adopt field-proven strategies to maximize your results from social media. Here are some valuable ways to generate interest, inquiries and leads — in order to grow your business and enhance your bottom line.
The Business Side of Social Media: 2 of 2 - In our previous blogpost, we talked about using social media to create a “magnetic field” for potential buyers. The idea is to attract prospects and keep them engaged, while they’re working through today’s more diverse and complex decision-making process.
The Business Side of Social Media: 1 of 2 - Over the past decade, social media has evolved from a novel marketing tactic to become a key contributor to business strategy. Still, many companies view social media as not quite worthy of a seat at the big-kids table, and are reluctant to dive in.
YouTube is an excellent, free tool for giving your site video capabilities. Its administrative interface is a snap to use and standard features making uploading, hosting and presenting videos a very simple process.
Social media is a powerful, cost-effective tool that should be used by small and mid-sized companies to grow their business. It is useful for engaging with customers in the more personalized space of Web 2.0 and building strong relationships while also increasing reach.
