Why quality web hosting is essential to your conversion rates
Some reasons why the hosting infrastructure you choose for your web site is crucial to digital marketing success.
The little-known federal tax credit for ADA compliant sites
By filing the Disabled Access Credit IRS Form 8826, eligible small businesses can obtain a tax credit for 50% of up to $10,000 in reasonable and necessary ADA related expenditures.
Why to upgrade now to Google Analytics 4
Google has announced Universal Analytics (UA) will stop processing site data on July 1, 2023 and recommends site owners switch to their Google Analytics 4 (GA4) product. The switchover from UA to GA4 isn’t automatic and while both platforms can run in parallel, collection of historical data in GA4 will start only after it is implemented.
The dynamic effects of content personalization
Dynamic content personalization is becoming a must-have strategic component for brands/companies who want to grab attention in the midst of today’s digital marketing clutter — engage prospects at all stages of their personal decision journeys — and maintain levels of interest that can turn into fruitful long-term relationships.
Tapping into the power of ecommerce over social media
Popular social media platforms have introduced ecommerce functionality and features that enable you to sell products or services directly on those social channels, instead of needing to drive every prospect back to your website.
Creating retargeting strategies that hit the mark
To up the engagement, conversion and profitability rates of any campaign, you need to look at a number of factors that help to further refine the segments, needs and intentions of your audience.
The third-party cookie: time to say goodbye
In January 2020, Google announced it would block third-party cookies by default in their Chrome browser within two years. What does this mean for the future of digital advertising in regard to targeting?
Using structured data to heighten searchability
Structured data enables content authors to organize information in a more structured and readily consumable format for search crawlers to process.
Video: Roar From Recession
To survive and effectively grow during this economic expansion, organizations need to further expand and integrate their digital marketing and direct sales processes.
The latest Google ranking factor: page experience
The result of Google's mid-June 2021 update is a favoring of pages that provide an exceptional user experience in terms of page load speed and interactivity, overall visual stability, mobile-friendliness, security and other technical attributes.
Using remarketing to reconnect with site visitors
Remarketing is widely used, powerful tool for search pay-per-click campaigns that targets people who’ve previously visited your website.
Targeting search intent with long-tail keywords
Long-tail keywords are strategic way to cost effectively get your message in front of the right prospects — at a time when they’re ready to convert.