Tapping into the power of ecommerce over social media
Popular social media platforms have introduced ecommerce functionality and features that enable you to sell products or services directly on those social channels, instead of needing to drive every prospect back to your website.
Creating retargeting strategies that hit the mark
To up the engagement, conversion and profitability rates of any campaign, you need to look at a number of factors that help to further refine the segments, needs and intentions of your audience.
The third-party cookie: time to say goodbye
In January 2020, Google announced it would block third-party cookies by default in their Chrome browser within two years. What does this mean for the future of digital advertising in regard to targeting?
Using structured data to heighten searchability
Structured data enables content authors to organize information in a more structured and readily consumable format for search crawlers to process.
Video: Roar From Recession
To survive and effectively grow during this economic expansion, organizations need to further expand and integrate their digital marketing and direct sales processes.
The latest Google ranking factor: page experience
The result of Google's mid-June 2021 update is a favoring of pages that provide an exceptional user experience in terms of page load speed and interactivity, overall visual stability, mobile-friendliness, security and other technical attributes.
Using remarketing to reconnect with site visitors
Remarketing is widely used, powerful tool for search pay-per-click campaigns that targets people who’ve previously visited your website.
Targeting search intent with long-tail keywords
Long-tail keywords are strategic way to cost effectively get your message in front of the right prospects — at a time when they’re ready to convert.
Is your website ADA compliant?
If you’re wondering whether your website is ADA-compliant, it probably isn’t. To satisfy the current WCAG 2.1 AA standard for compliance, you need to implement an initiative for specific design/interface improvements to that end.
Using strategic audience targeting to optimize Search PPC performance
Today, the real keys to affordable and successful Search PPC campaigns are audience segmentation and strategic targeting.