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Getting Social Media to Get Business.

Getting Social Media to Get Business.

As with other media and marketing channels, you need to adopt field-proven strategies to maximize your results from social media. Here are some valuable ways to generate interest, inquiries and leads — in order to grow your business and enhance your bottom line.

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How Web Developers can Build Apps in HTML5 (and natively on Android )

In June of 2009, Neptune Web launched a new version of T-on-Time, the web app which takes advantage of MassDot’s new real-time data feed for the commuter rail. This article describes some of the techniques used in that app, and explains how to get rolling your own apps using web technologies you already know.

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SEO approaches in HTML design and development

SEO approaches in HTML design and development

The article explores ways to optimize your content for search engine visibility without sacrificing style.

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Optimizing Your Calls to Action

Optimizing Your Calls to Action

This article explores ways to optimize your calls to action to improve your website's lead generation capabilities.

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Think twice about an introductory video

Think twice about an introductory video

Introductory videos on your site’s home page are a great way to grab a visitor’s attention, but it's important to be aware of the limitations.

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Responsive Design = Better SEO

Responsive Design = Better SEO

In the earlier days of web development (the ancient, “early 2000’s”), a mobile-optimized website usually meant two websites: one for desktop visitors, one for mobile visitors.

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Add SEO value to your videos by including a script

Add SEO value to your videos by including a script

If a picture is worth a thousand words, a video is worth a million, and if your web site has a few videos, how many of those millions of words are contributing to your site’s SEO? The sad answer for most content managers is “zero”.

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Use Schema to Add Structure to Site in Search Results

Use Schema to Add Structure to Site in Search Results

Learn how to present some of the more “fancy” search results that include images, author info, ratings and more.

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Add Extensive Video Capabilities to Your Site - for Free!

Add Extensive Video Capabilities to Your Site - for Free!

YouTube is an excellent, free tool for giving your site video capabilities. Its administrative interface is a snap to use and standard features making uploading, hosting and presenting videos a very simple process.

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Using CSS3 to Embed Fonts on Web Pages

Using CSS3 to Embed Fonts on Web Pages

We explain a cross-browser-supported method for embedding fonts into web pages to add flair to designs without the use of any graphic/CSS tricks.

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