As with other media and marketing channels, you need to adopt field-proven strategies to maximize your results from social media. Here are some valuable ways to generate interest, inquiries and leads — in order to grow your business and enhance your bottom line.
In June of 2009, Neptune Web launched a new version of T-on-Time, the web app which takes advantage of MassDot’s new real-time data feed for the commuter rail. This article describes some of the techniques used in that app, and explains how to get rolling your own apps using web technologies you already know.
The article explores ways to optimize your content for search engine visibility without sacrificing style.
This article explores ways to optimize your calls to action to improve your website's lead generation capabilities.
Introductory videos on your site’s home page are a great way to grab a visitor’s attention, but it's important to be aware of the limitations.
In the earlier days of web development (the ancient, “early 2000’s”), a mobile-optimized website usually meant two websites: one for desktop visitors, one for mobile visitors.
If a picture is worth a thousand words, a video is worth a million, and if your web site has a few videos, how many of those millions of words are contributing to your site’s SEO? The sad answer for most content managers is “zero”.
Learn how to present some of the more “fancy” search results that include images, author info, ratings and more.
YouTube is an excellent, free tool for giving your site video capabilities. Its administrative interface is a snap to use and standard features making uploading, hosting and presenting videos a very simple process.
We explain a cross-browser-supported method for embedding fonts into web pages to add flair to designs without the use of any graphic/CSS tricks.
One of newest APIs out of Google Labs, the Google Font API, allows designers and developers to use more than just the standard 'web safe' fonts as part of a page's look and feel. This tool helps promote SEO without limiting a site's look and feel.
Social media is a powerful, cost-effective tool that should be used by small and mid-sized companies to grow their business. It is useful for engaging with customers in the more personalized space of Web 2.0 and building strong relationships while also increasing reach.
