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Page Speed Soon to be a Factor in Mobile Rankings

In our April 21 blog article Why A Website Speed Audit Should Be On Your Front Burner, we provided a detailed look at the search engine ranking issues caused by slow webpage load times. At the time, these issues were not a concern for mobile sites.

However on June 1, at the annual Search Marketing Summit in Sydney, Gary Illyes from Google announced that page speed will soon become a key metric for mobile search ranking results. This development, which is reported to be just months away, will add another layer of complexity to the process of ensuring a website is mobile-friendly — already a key issue in itself for every serious digital marketer.

Up to now, many of the Google ranking signals for mobile are based on the upload speed of a site’s desktop pages. Mobile sites have been getting a free pass of sorts, based on the fact that desktop speeds were sufficient to maintain favorable rankings. Google has also indicated it is developing a separate index for mobile search. The sense among industry experts is that Google will introduce this with the next update of its mobile-friendly search algorithm.

Neptune Web will be watching for future news and developments, in order to keep our clients, partners and blog subscribers up to date.

Neptune Web is a full-service Boston-area interactive web and digital marketing agency with expertise in Website Design, Web Development, Digital Marketing Strategy and Execution.

We look forward to your comments and would be most happy to address and help solve any Digital Marketing or Website Design & Development challenges you may have.

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