Creating a High-Impact Content Marketing Strategy: 5 of 5 The B2B marketing space is largely personified by complex sales processes with long lead times. What’s more, as many as 98% of website visitors will leave your site without a conversion. This is why B2B brands/marketers need an effective way to renew the interest of once-enthusiastic site visitors. Many of these visitors are high-value prospects, who are continuing to explore the sites of other viable competitors.
Creating a High-Impact Content Marketing Strategy: 4 of 5 Measurement is the only way to know if your content management strategy is actually working. And in light of the recent changes in Google’s search algorithms, the generic goal of simply driving people to your website is not a particularly valuable strategy.
Creating a High-Impact Content Marketing Strategy: 3 of 5 The development of high-quality shareworthy content is paramount to creating a content marketing program that can pay substantial dividends. However, a well-strategized content promotion strategy is just as important. Yet this is an element many marketers fail to budget for, in terms of time, effort and money.
In June of 2009, Neptune Web launched a new version of T-on-Time, the web app which takes advantage of MassDot’s new real-time data feed for the commuter rail. This article describes some of the techniques used in that app, and explains how to get rolling your own apps using web technologies you already know.
Creating a High-Impact Content Marketing Strategy: 2 of 5 At the outset, the process of generating a steady stream of quality content can seem like a daunting task. Especially when many articles on content marketing suggest you need the equivalent of a small army to pull this off.
Creating a High-Impact Content Marketing Strategy: 1 of 5 Nowhere is the truism “plan your work, and work your plan” more valuable than in the discipline of content marketing. It is crucial to establish an overarching content management strategy upfront in terms of messaging and goals.
Making Web Content More Salesworthy: 1 of 2 Any experienced online marketer knows that content is king. The fact is, this key philosophy for attracting inbound traffic and leads is also producing a lot of clutter for today’s over-communicated prospects. It’s a degree of clutter that makes it hard to get site visitors to pay attention to your company and message.