Monday, March 10th, 2014
SEO Strategies for Secure Search: 4 of 4. The crux of the SEO process is the need to strengthen and optimize individual pages — while pairing them with high-performing keywords to build traffic, improve conversion rates, and increase revenue.
Friday, February 28th, 2014
SEO Strategies for Secure Search: 3 of 4. The key activity is in pairing the right keywords with the specific content of a page.
So where do you start?
Tuesday, February 18th, 2014
SEO Strategies for Secure Search: 2 of 4. Since Google no longer provides data at the macro keyword level, it’s now imperative to focus your SEO efforts on the individual pages within your site.
Wednesday, February 12th, 2014
SEO Strategies for Secure Search: 1 of 4. Today’s intense emphasis on content marketing has caused a major sea change
in the marketers think about and approach their websites. The escalation of secure search by Google is yet another game-changer, in terms of how marketers need to approach their SEO strategies.
Wednesday, February 5th, 2014
Learn how to present some of the more “fancy” search results that include images, author info, ratings and more.
Friday, January 17th, 2014
Lead Optimization & Conversion: 4 of 4. There are reasons why many website optimization initiatives produce less-than-exciting results. Some efforts set the bar too low — keying on minutia such as incessant A/B testing of button colors and the like. Others lose focus by trying to tackle too many elements at once.The key to success is to use the analytics and insights you’ve gained to zero-in on the most promising areas for improvement.
Tuesday, January 7th, 2014
Lead Optimization & Conversion: 3 of 4. There’s a lot of buzz these days about determining “visitor intent”. This is really a new buzzword for the time-proven value of getting to know your prospects. For all our gains in technology, there’s nothing more powerful than augmenting hard data with human feedback. Here are a few suggestions:
Monday, December 9th, 2013
Lead Optimization & Conversion: 2 of 4. The process of finding the website pages where visitors are dropping off — and optimizing the pages that are attracting the best prospects — is key to maximizing conversion rates.
Wednesday, November 13th, 2013
Lead Optimization & Conversion:1 of 4. When developing your web strategy, what you really need to ensure is that your website is attracting site visitors, prospects and followers who are truly in sync with your mission. We've listed some key considerations.
Monday, March 18th, 2013
Neptune recently migrated a large, multilingual, international web site to Amazon CloudFront. Charlie gives a few tips he picked up along the way.
Tuesday, September 20th, 2011
In June, Neptune Web launched a new version of T-on-Time, the web app which takes advantage of MassDot’s new real-time data feed for the commuter rail. This article describes some of the techniques used in that app, and explains how to get rolling your own apps using web technologies you already know.
Friday, June 3rd, 2011
Neptune Web's content management system, Neptune Web Edit (TM), has both free-form static content and dynamic content built into the design. However, static content can leave redundant copies of content if it was not structured properly to begin with, or if requirements of the site change. This is where Batch Find and Replace comes in...
Tuesday, May 24th, 2011
One of the challenges we face at Neptune Web when optimizing a site is collecting and keeping track of the myriad of reports and integrity checks we perform. Our process involves more than just keyword positioning and page optimization. We also validate a number of on-site and off-site metrics and even review the user interface to insure a complete optimization, not just tweaking what search engines see.
Tuesday, May 17th, 2011
YouTube is an excellent, free tool for giving your site video capabilities. Its administrative interface is a snap to use and standard features making uploading, hosting and presenting videos a very simple process.
Tuesday, March 22nd, 2011
We've identified a possible bug in Magento Enterprise 1.8 which is causing the order report to become inaccurate under certain conditions after performing the last day refresh. The issue is causing orders not to be included in the report.