eMarketing & SEO

Leveraging the Internet as a marketing tool is an integral part of marketing initiatives at many organizations.  Because search engines and social media are among the primary avenues for arriving at information, products and services, ROI-conscious companies are recognizing the value of search engine placement and social medial tools as keys to generating leads and sales, and are, thus, directing energy into the area of internet and search engine marketing.

What is Social Media?

Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content or consumer-generated media.

What is Search Engine Marketing?

Search engine marketing is more than simply optimizing your site to increase the number of visitors to your site.  After all, if visitors to your site realize they have arrived at the wrong destination, then you have wasted time, bandwidth and money.  Search engine marketing, therefore, is a much deeper issue than simply increasing the volume of web traffic.  Rather, it requires determining what type of visitor you want to visit your site and strategically developing your site's content to specifically target those visitors – and doing all of this in the context of search engine algorithm requirements.

What is Search Engine Optimization?

As part of a larger search engine marketing initiative, search engine optimization is the process whereby the information contained in your web pages is “optimized” so that your placement on search result pages becomes better – that is, closer to the first result.  This is accomplished through strategic and technical analysis of your page, which results in making changes that can range from superficial (such as changing a page title) to fundamental (such as changing the information architecture of an entire site).

Neptune Web is uniquely positioned to work with your organization to accomplish the following:

• Keyword analysis
  Analysis of keywords representing your business; analysis of keyword competition; keyword report
• Meta-tag development
  Based on keyword analysis, building, testing, and refining meta-tag content to deliver to search engines
• Site structure and content development
  Site architecture redesign and content development based on target markets and results of keyword analysis
• Indexing & search engine submission
  Control timely and regular submission of modified and added pages to search engines for frequent indexing
• Linking programs: optimizing your links
  Strategic development of outbound and inbound linking programs, contributing to increased search engine rankings
• Engine-specific optimization
  Highly customized optimizing programs tailored to specific search engine algorithms
• ROI Tracking
  Web analytics and click-through analysis to measure SEO effectiveness.