A successful project requires a strategic foundation and leveraging proven technologies. We are constantly evaluating the digital marketing landscape to inform our approach and execution.
We are happy to share what we've learned:
How to Approach Messaging Length
The complexity of your product and service should determine copy length. Though general marketing wisdom is that short copy is better than long-form copy, in some cases, longer messaging can lead to better conversion rates. Here are a few things to consider when deciding whether you need to keep it short or go long.…