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A successful PPC or retargeting campaign begins with an assessment of business goals, competition, audience, and research.  Understanding these key drivers helps to refine campaign goals and approaches and to create ad content, landing pages and user funnels.

Blog Post: Retargeting to re-ignite promising leads.

A strategic foundation based on research

Neptune Web will work with you develop a program that will lead to conversions.  Campaign development can include:

  • Keyword research
  • Audience research, segmentation and targeting
  • Budgeting
  • Ad copywriting
  • Landing page copywriting
  • Both landing page and ad design/development
  • A/B Testing
  • Advanced tracking and ROI analysis

The PPC and retargeting landscape is fluid -- both on a technical level and through audience behavior changes.  Regular assessment of ongoing campaigns is a must.

Contact us to discuss your PPC/Retargeting campaign