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In order to maximize the return on our clients' web investments, it is crucial that we commit to a thorough analysis of needs and develop an integrated strategic plan. Our seasoned professionals work closely with clients to ensure that their web goals are in line with their marketing and overall strategic business objectives. It is important to make sure every short-term decision falls in line with a long-term plan. Failing to do so can result in costly losses of both time and money.

Whitepaper: Planning a Website


 

Key Components to a Successful Website Strategy

  • Understand your target audience
  • Clearly define your goals & metrics for success
  • Drive your audience to your website
  • Engage your visitors
  • Nourish visitor relationships
  • Capture strategic data
  • Track & measure the results
  • Regularly evaluate and make adjustments.

Blog Post: Why a One-size-fits-all Website Isn't Enough


 

Ongoing Evaluation and Improvement

A website is never "done" — competition can affect your own site traffic and goal conversions.  Digital marketing trends and technologies change constantly.  Through thoughtful, regular re-evalution of strategy based on results measurement, Neptune Web can help you maintain and improve site performance and ROI.