Successful and cost efficient business decisions are based on hard data and thorough analysis, not guesses or gut instinct. Online marketers need to know as much about their website visitors as possible: sources of traffic such as organic search, PPC campaigns, email marketing or referrals and their site activity such as specific page visits, duration of visit and pages/visit. Insights into your visitors such as these can help with development of a strategy that can produce the highest return for each marketing dollar you invest.
Knowing how visitors navigate your site is crucial to the process of evaluating digital marketing strategy effectiveness. Web design isn’t a ‘one-and-done’ process. After a site is launched, it is important to continually monitor traffic data and other metrics to inform your decision-making process for content edits and site improvements. When the needs and habits of your visitors are understood, appropriate updates and adjustments can be made to boost traffic, maximize user satisfaction and keep visitors coming back until they’re ready to be converted to sale.
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eMarketing Automation Software
Know what your site’s visitors are doing? Great! Now you need a tool to make sure you’re always giving them what they want. Learn how Neptune Web's Sofilytics eMarketing Automation Software can help you segment visitors and maintain a metered flow of communications to provide information that will lead to increased interest and conversions.
From early-stage lead nurturing. To moving sales-ready leads into the pipeline. To the consistent followup strategies that land new clients and lead to fruitful long-term relationships. We provide all this and more in a comprehensive system that is easy to learn, easy to integrate with your current systems — and a fraction of the cost of competing solutions.
Whether you operate in the B2B or B2C arena, our team will plan, design, build and implement custom Lead Generation Solutions that can improve your operational efficiency, automate tedious tasks and improve the return on your Digital Investment.
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