Successful eCommerce Design & Development is the merging of content strategy, branding and best-practice user experience and interface principles. A well-defined content and layout strategy acts as a guide for the ultimate success – Sales!
Strategy-Driven eCommerce Design
Clear definition of visitor paths and site goals is a key factor in any effective ecommerce design. A site's pages need to convey relevancy to a visitor's interest and provide clear call-to-actions that will guide them to thru their purchasing journey.
Best practices for Maximum Results
Neptune Web's ecommerce team brings many years of web and agency experience to the table. Our proven success record across industries gives us insight into the best approach for creating a compelling ecommerce design as well as the programmatic requirements to turn your platform into a smooth and seamless buying process
Understanding how Technology Affects The User Interface
Mobile traffic now makes up over 50% of overall web visits across the world. A responsive interface is critical to an ecommerce site's success and effectiveness. As a site's layout changes to fit in smaller screens, effort needs to be taken in assuring a consistent user experience, regardless of screen size. Content in a mobile interface needs to be prioritized and presented in a manner that is as clear and engaging as its desktop layout.
Neptune Web also has experience in ecommerce design and development for accessibility. Guidelines such as WCAG and standards like Section 508 present unique challenges both at branding and coding levels. We have developed tools for testing sites against such requirements and can help you meet requirements - either through code modification or redesign.
Our eCommerce Technology Partners
For almost 20 Years Neptune Web has partnered with Drupal as platform to offer unparalleled experience helping our clients harness the power of Drupal’s integrated content, commerce, and marketing platform.
Since its initial release in 2008, Neptune Web has been working with Magento to lay the foundation for e-Commerce success in an omnichannel world. Selling across geographies, with different currencies, and languages with thousands of SKUs.
In 2006 we began our relationship with Shopify to enable our Clients to bring together eCommerce, content and data that drive better buyer experiences and higher sales.
For over 15 years Neptune Web has been designing, developing and evolving WordPress digital and WooCommerce platforms that empower marketers to own the experience of every customer who engages with their brand, across every channel