A successful PPC campaign begins with an assessment of business goals, competition, audience, and keyword research. Understanding these key drivers helps to refine the campaign and create ad content, landing pages and user funnels.
Neptune Web will work with you develop a pay-per-click program that will lead to conversions. Campaign development can include:
- Audience segmentation and targeting
- Ad copywriting
- Landing page copywriting
- Landing page design/development
- A/B Testing
- Advanced tracking and ROI analysis
Once a campaign is established, we will create a campaign review schedule. The search engine landscape is fluid -- both on a technical level and through audience behavior changes. Regular assessment of ongoing campaigns is a must.