Targeting search intent with long-tail keywords
Long-tail keywords are strategic way to cost effectively get your message in front of the right prospects — at a time when they’re ready to convert.
Is your website ADA compliant?
If you’re wondering whether your website is ADA-compliant, it probably isn’t. To satisfy the current WCAG 2.1 AA standard for compliance, you need to implement an initiative for specific design/interface improvements to that end.
Using strategic audience targeting to optimize Search PPC performance
Today, the real keys to affordable and successful Search PPC campaigns are audience segmentation and strategic targeting.