Selecting the right Pay-Per-Click (PPC) ad approach based on your business goals is crucial for a successful digital marketing campaign. Here's a guide to help you align your PPC strategy with your specific business objectives.
Dynamic content personalization is becoming a must-have strategic component for brands/companies who want to grab attention in the midst of today’s digital marketing clutter — engage prospects at all stages of their personal decision journeys — and maintain levels of interest that can turn into fruitful long-term relationships.
Popular social media platforms have introduced ecommerce functionality and features that enable you to sell products or services directly on those social channels, instead of needing to drive every prospect back to your website.
In January 2020, Google announced it would block third-party cookies by default in their Chrome browser within two years. What does this mean for the future of digital advertising in regard to targeting?
Remarketing is widely used, powerful tool for search pay-per-click campaigns that targets people who’ve previously visited your website.
A key e-commerce element to develop is a corollary program of triggered transactional emails — a valuable ally for building overall audience engagement and ongoing customer relationships.
Heightening E-Commerce Success: 1 of 2 - The process of getting motivated customers to your site hasn’t gotten any easier. And once you’re over this initial hurdle, your site needs to be fine-tuned to make the path from browsing to buying as streamlined as possible.
We've identified a possible bug in Magento Enterprise 1.8 which is causing the order report to become inaccurate under certain conditions after performing the last day refresh. The issue is causing orders not to be included in the report.
Quite often we need to generate EDI purchase order files (850) and accept EDI ASN files (856) to exchange data between a web store and an external system when processing orders. Working with EDI files may be quite involving especially if support for all possible scenarios and data elements is required.
This is the fourth of a series on the Open Source e-commerce software, Magento. In this post, we show how to solve a problem we experienced with a client of ours - the cart and checkout process would get extremely slow if there are a large number of cart rules.
This is the second of a series on the Open Source e-commerce software, Magento. Neptune recently launched 2 major web sites using highly customized versions of Magento. This article explains how to fix a specific problem with the Drop Ship module and USPS Priority Mail Flat Rates.
This is the first of a series on the Open Source e-commerce software, Magento. Neptune has launched two major web sites using highly customized versions of Magento. This article explains how to get the Magento Full Page Cache (from Enterprise version) for the home page of your store/site.
