Tapping into the power of ecommerce over social media
Popular social media platforms have introduced ecommerce functionality and features that enable you to sell products or services directly on those social channels, instead of needing to drive every prospect back to your website.
Creating retargeting strategies that hit the mark
To up the engagement, conversion and profitability rates of any campaign, you need to look at a number of factors that help to further refine the segments, needs and intentions of your audience.
The third-party cookie: time to say goodbye
In January 2020, Google announced it would block third-party cookies by default in their Chrome browser within two years. What does this mean for the future of digital advertising in regard to targeting?