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Revamping email messaging to maximize conversions.

Revamping email messaging to maximize conversions.

One of the most dangerous marketing mindsets has always been: "Because that’s the way we’ve done things." This is particularly true for email marketing.

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Why A Website Speed Audit Should Be On Your Front Burner

Why A Website Speed Audit Should Be On Your Front Burner

The age of high-speed digital communication has created a mindset of instant gratification unlike any previous time in human history. And within the past few years, the need for speed when it comes to webpage load time has become more acute than ever.

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Why templates aren't the bargain they appear to be

Why templates aren't the bargain they appear to be

Why templates aren’t the bargain they appear to be... In the not-so-distant past, the typical company website simply functioned as an online brochure. For very small businesses still willing to settle for this limited functionality, a pre-designed template could possibly get the job done. However, it’s not really viable for a sizable company with more complex needs.

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SEO approaches in HTML design and development

SEO approaches in HTML design and development

The article explores ways to optimize your content for search engine visibility without sacrificing style.

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Optimizing Your Calls to Action

Optimizing Your Calls to Action

This article explores ways to optimize your calls to action to improve your website's lead generation capabilities.

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Using CSS3 to Embed Fonts on Web Pages

Using CSS3 to Embed Fonts on Web Pages

We explain a cross-browser-supported method for embedding fonts into web pages to add flair to designs without the use of any graphic/CSS tricks.

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Google Font API Gives Web Developers More Typography Options

Google Font API Gives Web Developers More Typography Options

One of newest APIs out of Google Labs, the Google Font API, allows designers and developers to use more than just the standard 'web safe' fonts as part of a page's look and feel. This tool helps promote SEO without limiting a site's look and feel.

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Email Marketing Design and Development Best Practices

Email Marketing Design and Development Best Practices

This article discusses tips and guidelines for developing email messaging and design that will appear consistent across multiple email clients and devices as well as get your messages past spam filters.

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Best Practices for Popular User Interface Elements

Best Practices for Popular User Interface Elements

Some best practices to follow to create a positive and compelling user experience.

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