One of the most dangerous marketing mindsets has always been: "Because that’s the way we’ve done things." This is particularly true for email marketing.
The age of high-speed digital communication has created a mindset of instant gratification unlike any previous time in human history. And within the past few years, the need for speed when it comes to webpage load time has become more acute than ever.
Why templates aren’t the bargain they appear to be... In the not-so-distant past, the typical company website simply functioned as an online brochure. For very small businesses still willing to settle for this limited functionality, a pre-designed template could possibly get the job done. However, it’s not really viable for a sizable company with more complex needs.
One of newest APIs out of Google Labs, the Google Font API, allows designers and developers to use more than just the standard 'web safe' fonts as part of a page's look and feel. This tool helps promote SEO without limiting a site's look and feel.
This article discusses tips and guidelines for developing email messaging and design that will appear consistent across multiple email clients and devices as well as get your messages past spam filters.
Some best practices to follow to create a positive and compelling user experience.