Neptune Web | Boston-based digital marketing agency: Website Design, Website Services, SEO, Marketing Automation Neptune Web

Why a One-size-fits-all Website Isn't Enough

Why a One-size-fits-all Website Isn't Enough

By integrating capabilities for prospect self-selection and/or dynamic targeting into your site, it’s possible to effect substantial increases in average session time, pages viewed per session, lead conversions and more.

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Using drip campaigns to leverage behavior.

Using drip campaigns to leverage behavior.

The way to maximize the effect and ROI of drip campaigns is by combining them with a data-driven behavioral marketing strategy that connects with targeted subgroups, personas — and even individual customers/prospects.

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Fueling e-commerce with triggered transactional emails

Fueling e-commerce with triggered transactional emails

A key e-commerce element to develop is a corollary program of triggered transactional emails — a valuable ally for building overall audience engagement and ongoing customer relationships.

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Optimizing WordPress posts to heighten SEO

Optimizing WordPress posts to heighten SEO

With its relatively short learning curve and user-friendly interface, the WordPress content management system (CMS) has become an invaluable tool for hands-on marketers in the small business space. The most important factor for driving engagement and conversions via WordPress is the ability to . . .

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Email Marketing - Using Personalized Subject Lines Effectively

Email Marketing - Using Personalized Subject Lines Effectively

Here are a few best practices you should know in order to artfully mine the benefits of subject-line personalization.

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Giving visitors what they really want.

Giving visitors what they really want.

Lead Optimization & Conversion: 3 of 4. There’s a lot of buzz these days about determining “visitor intent”. This is really a new buzzword for the time-proven value of getting to know your prospects. For all our gains in technology, there’s nothing more powerful than augmenting hard data with human feedback. Here are a few suggestions:

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Zeroing-in to make the greatest impact.

Zeroing-in to make the greatest impact.

Lead Optimization & Conversion: 4 of 4. There are reasons why many website optimization initiatives produce less-than-exciting results. Some efforts set the bar too low — keying on minutia such as incessant A/B testing of button colors and the like. Others lose focus by trying to tackle too many elements at once.The key to success is to use the analytics and insights you’ve gained to zero-in on the most promising areas for improvement.

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Is your site attracting the right crowd?

Is your site attracting the right crowd?

Lead Optimization & Conversion:1 of 4. When developing your web strategy, what you really need to ensure is that your website is attracting site visitors, prospects and followers who are truly in sync with your mission. We've listed some key considerations.

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Paving the path to deeper engagement.

Paving the path to deeper engagement.

Lead Optimization & Conversion: 2 of 4. The process of finding the website pages where visitors are dropping off — and optimizing the pages that are attracting the best prospects — is key to maximizing conversion rates.

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