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Giving marketing data a second life.

Giving marketing data a second life.

Further both engagement and conversion by extending the utility and effect of your audience targeting efforts: retargeting to re-engage prospects and replicating successes via look-alike modeling.

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Why a One-size-fits-all Website Isn't Enough

Why a One-size-fits-all Website Isn't Enough

By integrating capabilities for prospect self-selection and/or dynamic targeting into your site, it’s possible to effect substantial increases in average session time, pages viewed per session, lead conversions and more.

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Using drip campaigns to leverage behavior.

Using drip campaigns to leverage behavior.

The way to maximize the effect and ROI of drip campaigns is by combining them with a data-driven behavioral marketing strategy that connects with targeted subgroups, personas — and even individual customers/prospects.

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Fueling e-commerce with triggered transactional emails

Fueling e-commerce with triggered transactional emails

A key e-commerce element to develop is a corollary program of triggered transactional emails — a valuable ally for building overall audience engagement and ongoing customer relationships.

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Optimizing WordPress posts to heighten SEO

Optimizing WordPress posts to heighten SEO

With its relatively short learning curve and user-friendly interface, the WordPress content management system (CMS) has become an invaluable tool for hands-on marketers in the small business space. The most important factor for driving engagement and conversions via WordPress is the ability to . . .

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Email Marketing - Using Personalized Subject Lines Effectively

Email Marketing - Using Personalized Subject Lines Effectively

Here are a few best practices you should know in order to artfully mine the benefits of subject-line personalization.

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