Voice Search and Smart Assistants: The Future of Digital Marketing in 2025
Voice search is booming in 2025. Here are some ways to adapt your SEO strategy and leverage smart assistants to stay connected to your audience.
Digital Marketing Trends & Strategies for 2025
Learn about the future of digital marketing in 2025, including key strategies and innovations to keep your business competitive.
Website ADA Compliance in 2023: Best Practices for Inclusion
For the upcoming release of version 2.2 of Web Content Accessibility Guidelines (WCAG) guidelines, we review the benefits of and best practices for achieving an ADA-compliant website.
How AI is affecting pay-per-click advertising
AI is expected to have a significant impact on pay-per-click (PPC) advertising in several ways. Here are some of the key ways in which AI can influence PPC advertising.
How AI is affecting SEO
AI is already making a significant impact on web design and is likely to continue shaping the field in the future. This article covers some ways AI affects SEO in the context of digital marketing.
How AI is affecting web design
AI is already making a significant impact on web design and is likely to continue shaping the field in the future. This article covers some ways AI is affecting web design.
Why quality web hosting is essential to your conversion rates
Some reasons why the hosting infrastructure you choose for your web site is crucial to digital marketing success.
How Will the WordPress Gutenberg Update Affect Your Site?
WordPress is ready to introduce a block-based system for building page content. How will this affect your existing WordPress configuration and what are some topics of concern?
Page Speed Soon to be a Factor in Mobile Rankings
In our April 21 blog article entitled Why A Website Speed Audit Should Be On Your Front Burner, we provided a detailed look at the search engine ranking issues caused by slow webpage load times. At the time, these issues were not a concern for mobile sites. . .
Email Marketing - Using Personalized Subject Lines Effectively
Here are a few best practices you should know in order to artfully mine the benefits of subject-line personalization.
Responsive Design = Better SEO
In the earlier days of web development (the ancient, “early 2000’s”), a mobile-optimized website usually meant two websites: one for desktop visitors, one for mobile visitors.
Using Amazon CloudFront to Improve Global Web Site Performance
Neptune recently migrated a large, multilingual, international web site to Amazon CloudFront. Charlie gives a few tips he picked up along the way.