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Composing Email Campaign Landing Pages that Convert

Composing Email Campaign Landing Pages that Convert

Best practices to help you develop email campaign landing pages to drive recipients to explore specific sections of your website in depth — and spark them to begin a dialogue with your company.

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Sequencing Emails for Engagement and Retention

Sequencing Emails for Engagement and Retention

Email best practices to encourage interaction with your sales funnel from the outset, retain your prospects during their discovery phases, and convert leads to inquiries.

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Writing Email Subject Lines to Pique Genuine Interest

Writing Email Subject Lines to Pique Genuine Interest

Best practices and other ideas to help increase the open rates for your emails — in order to substantially increase the opportunities to tell your story, to attract recipients into your sales pipeline, and to start them on the road to a potential conversion.

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Is your email truly optimized for mobile?

Is your email truly optimized for mobile?

Here are some valuable best practices to follow in order to maximize your email campaign open and conversion rates in mobile devices.

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Turning an email newsletter into a conversion engine.

Turning an email newsletter into a conversion engine.

Even with the continued proliferation of new and expanding channels, a solid email marketing strategy — with an informative e-newsletter at its core — is still one of the most effective ways to drive the overall effort to heighten engagement and maximize conversions.

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Optimizing email content to maximize engagement.

Optimizing email content to maximize engagement.

A smartly strategized and executed email marketing program is still the most productive channel to drive website visits, heighten engagement and increase conversion rates.

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Fueling e-commerce with triggered transactional emails

Fueling e-commerce with triggered transactional emails

A key e-commerce element to develop is a corollary program of triggered transactional emails — a valuable ally for building overall audience engagement and ongoing customer relationships.

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Revamping email messaging to maximize conversions.

Revamping email messaging to maximize conversions.

One of the most dangerous marketing mindsets has always been: "Because that’s the way we’ve done things." This is particularly true for email marketing.

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Email Marketing - Using Personalized Subject Lines Effectively

Email Marketing - Using Personalized Subject Lines Effectively

Here are a few best practices you should know in order to artfully mine the benefits of subject-line personalization.

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Driving more conversions with fewer emails

Driving more conversions with fewer emails

Many marketers still treat email marketing like a numbers game — blasting thousands of emails to a tout-le-monde type list. This approach is not only a waste of time and money. It can alienate valuable subscribers, who quickly tire of irrelevant content and offers. At best, they’ll start to ignore your emails. At worst, you’ll lose valuable subscribers who are never coming back.

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Email Marketing Design and Development Best Practices

Email Marketing Design and Development Best Practices

This article discusses tips and guidelines for developing email messaging and design that will appear consistent across multiple email clients and devices as well as get your messages past spam filters.

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