Best practices and other ideas to help increase the open rates for your emails — in order to substantially increase the opportunities to tell your story, to attract recipients into your sales pipeline, and to start them on the road to a potential conversion.
Even with the continued proliferation of new and expanding channels, a solid email marketing strategy — with an informative e-newsletter at its core — is still one of the most effective ways to drive the overall effort to heighten engagement and maximize conversions.
A key e-commerce element to develop is a corollary program of triggered transactional emails — a valuable ally for building overall audience engagement and ongoing customer relationships.
One of the most dangerous marketing mindsets has always been: "Because that’s the way we’ve done things." This is particularly true for email marketing.
Here are a few best practices you should know in order to artfully mine the benefits of subject-line personalization.
Many marketers still treat email marketing like a numbers game — blasting thousands of emails to a tout-le-monde type list. This approach is not only a waste of time and money. It can alienate valuable subscribers, who quickly tire of irrelevant content and offers. At best, they’ll start to ignore your emails. At worst, you’ll lose valuable subscribers who are never coming back.
This article discusses tips and guidelines for developing email messaging and design that will appear consistent across multiple email clients and devices as well as get your messages past spam filters.