Website ADA Compliance in 2023: Best Practices for Inclusion
For the upcoming release of version 2.2 of Web Content Accessibility Guidelines (WCAG) guidelines, we review the benefits of and best practices for achieving an ADA-compliant website.
Enhancing Customer Engagement with Chatbots
Delve into the pivotal role of chatbots in shaping modern customer engagement strategies.
Why Email is Still a Relevant Digital Marketing Channel
The continued relevance of email marketing: personalized, cost-effective, and measurable. Here are some reasons why it remains a cornerstone of modern digital marketing strategies.
Unsure about Search PPC? Why Your Business Should Reconsider
Explore the benefits of search PPC, dispel common concerns, and learn how this powerful tool can boost your business's growth and visibility.
How to Approach Social Media for Your Business in 2023
In the dynamic landscape of digital marketing, social media continues to be a vital channel for small and medium-sized businesses seeking growth and visibility. In this article we present some key elements to consider as part of your social media strategy.
Strategies for Effective Email Marketing in 2023
In today's digital age, email marketing continues to be a powerful tool for businesses to engage with their audience, build relationships, and drive conversions. However, as technology evolves and consumer preferences change, it's crucial for marketers to adapt their email marketing strategies to stay relevant and effective.
How AI is affecting pay-per-click advertising
AI is expected to have a significant impact on pay-per-click (PPC) advertising in several ways. Here are some of the key ways in which AI can influence PPC advertising.
How AI is affecting SEO
AI is already making a significant impact on web design and is likely to continue shaping the field in the future. This article covers some ways AI affects SEO in the context of digital marketing.
How AI is affecting web design
AI is already making a significant impact on web design and is likely to continue shaping the field in the future. This article covers some ways AI is affecting web design.
Why quality web hosting is essential to your conversion rates
Some reasons why the hosting infrastructure you choose for your web site is crucial to digital marketing success.
The little-known federal tax credit for ADA compliant sites
By filing the Disabled Access Credit IRS Form 8826, eligible small businesses can obtain a tax credit for 50% of up to $10,000 in reasonable and necessary ADA related expenditures.
Why to upgrade now to Google Analytics 4
Google has announced Universal Analytics (UA) will stop processing site data on July 1, 2023 and recommends site owners switch to their Google Analytics 4 (GA4) product. The switchover from UA to GA4 isn’t automatic and while both platforms can run in parallel, collection of historical data in GA4 will start only after it is implemented.