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Breaking through the wall of indifference.

Breaking through the wall of indifference.

Making Web Content More Salesworthy: 1 of 2 Any experienced online marketer knows that content is king. The fact is, this key philosophy for attracting inbound traffic and leads is also producing a lot of clutter for today’s over-communicated prospects. It’s a degree of clutter that makes it hard to get site visitors to pay attention to your company and message.

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Addressing the problem of abandoned carts.

Addressing the problem of abandoned carts.

Heightening E-Commerce Success: 2 of 2 - For many e-commerce sites, abandoned shopping carts are a continual problem and the reasons are many.

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Getting people to the point of checkout.

Getting people to the point of checkout.

Heightening E-Commerce Success: 1 of 2 - The process of getting motivated customers to your site hasn’t gotten any easier. And once you’re over this initial hurdle, your site needs to be fine-tuned to make the path from browsing to buying as streamlined as possible.

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Think twice about an introductory video

Think twice about an introductory video

Introductory videos on your site’s home page are a great way to grab a visitor’s attention, but it's important to be aware of the limitations.

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Responsive Design = Better SEO

Responsive Design = Better SEO

In the earlier days of web development (the ancient, “early 2000’s”), a mobile-optimized website usually meant two websites: one for desktop visitors, one for mobile visitors.

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Add SEO value to your videos by including a script

Add SEO value to your videos by including a script

If a picture is worth a thousand words, a video is worth a million, and if your web site has a few videos, how many of those millions of words are contributing to your site’s SEO? The sad answer for most content managers is “zero”.

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Strategic nurturing through social media

Strategic nurturing through social media

The Business Side of Social Media: 2 of 2 - In our previous blogpost, we talked about using social media to create a “magnetic field” for potential buyers. The idea is to attract prospects and keep them engaged, while they’re working through today’s more diverse and complex decision-making process.

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Why your business needs to be more social.

Why your business needs to be more social.

The Business Side of Social Media: 1 of 2 - Over the past decade, social media has evolved from a novel marketing tactic to become a key contributor to business strategy. Still, many companies view social media as not quite worthy of a seat at the big-kids table, and are reluctant to dive in.

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Building solid analytics to connect the dots.

Building solid analytics to connect the dots.

SEO Strategies for Secure Search: 4 of 4. The crux of the SEO process is the need to strengthen and optimize individual pages — while pairing them with high-performing keywords to build traffic, improve conversion rates, and increase revenue.

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Best practices for retooling your SEO.

Best practices for retooling your SEO.

SEO Strategies for Secure Search: 3 of 4. The key activity is in pairing the right keywords with the specific content of a page. So where do you start?

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Why it's time to focus on the page.

Why it's time to focus on the page.

SEO Strategies for Secure Search: 2 of 4. Since Google no longer provides data at the macro keyword level, it’s now imperative to focus your SEO efforts on the individual pages within your site.

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Why organic keyword data was a terrible thing to lose.

Why organic keyword data was a terrible thing to lose.

SEO Strategies for Secure Search: 1 of 4. Today’s intense emphasis on content marketing has caused a major sea change in the marketers think about and approach their websites. The escalation of secure search by Google is yet another game-changer, in terms of how marketers need to approach their SEO strategies.

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