Tips to help you balance the art and science of incorporating keywords into your page content, in order to create messaging that effectively communicates to your site visitors as well as search engines.
Here are some ideas for you can communicate more quickly, effectively and memorably in order to rise above the competition. These best practices will help you better connect with today’s visitors/prospects: people who are typically short on both time and patience — and inundated by a sea of competing options.
The complexity of your product and service should determine copy length. Though general marketing wisdom is that short copy is better than long-form copy, in some cases, longer messaging can lead to better conversion rates. Here are a few things to consider when deciding whether you need to keep it short or go long.