The Business Side of Social Media: 2 of 2 - In our previous blogpost, we talked about using social media to create a “magnetic field” for potential buyers. The idea is to attract prospects and keep them engaged, while they’re working through today’s more diverse and complex decision-making process.
The Business Side of Social Media: 1 of 2 - Over the past decade, social media has evolved from a novel marketing tactic to become a key contributor to business strategy. Still, many companies view social media as not quite worthy of a seat at the big-kids table, and are reluctant to dive in.
SEO Strategies for Secure Search: 1 of 4. Today’s intense emphasis on content marketing has caused a major sea change in the marketers think about and approach their websites. The escalation of secure search by Google is yet another game-changer, in terms of how marketers need to approach their SEO strategies.
Learn how to present some of the more “fancy” search results that include images, author info, ratings and more.
Neptune recently migrated a large, multilingual, international web site to Amazon CloudFront. Charlie gives a few tips he picked up along the way.
Neptune Web's content management system, Neptune Web Edit (TM), has both free-form static content and dynamic content built into the design. However, static content can leave redundant copies of content if it was not structured properly to begin with, or if requirements of the site change. This is where Batch Find and Replace comes in...
One of the challenges we face at Neptune Web when optimizing a site is collecting and keeping track of the myriad of reports and integrity checks we perform. Our process involves more than just keyword positioning and page optimization. We also validate a number of on-site and off-site metrics and even review the user interface to insure a complete optimization, not just tweaking what search engines see.
YouTube is an excellent, free tool for giving your site video capabilities. Its administrative interface is a snap to use and standard features making uploading, hosting and presenting videos a very simple process.