Targeting search intent with long-tail keywords
Long-tail keywords are strategic way to cost effectively get your message in front of the right prospects — at a time when they’re ready to convert.
Using strategic audience targeting to optimize Search PPC performance
Today, the real keys to affordable and successful Search PPC campaigns are audience segmentation and strategic targeting.
Using additive content to augment Search PPC engagement
Ideas on how to capture and nurture the momentum a Search PPC campaign can put into motion by intensifying a prospect’s desire to engage further and eventually convert at the right moment.