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Why a One-size-fits-all Website Isn't Enough

Why a One-size-fits-all Website Isn't Enough

By integrating capabilities for prospect self-selection and/or dynamic targeting into your site, it’s possible to effect substantial increases in average session time, pages viewed per session, lead conversions and more.

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Putting your value proposition to the test.

Putting your value proposition to the test.

Here are a few examples of how to use the power of testing to hone your value proposition while driving subscribership, response and conversions for your email marketing campaigns.

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Turning an email newsletter into a conversion engine.

Turning an email newsletter into a conversion engine.

Even with the continued proliferation of new and expanding channels, a solid email marketing strategy — with an informative e-newsletter at its core — is still one of the most effective ways to drive the overall effort to heighten engagement and maximize conversions.

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Varied content for different purposes.

Varied content for different purposes.

Optimize your messaging strategy to provide different content types -- each designed to align with the evolving mindset of a prospect in its own distinct way.

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Using drip campaigns to leverage behavior.

Using drip campaigns to leverage behavior.

The way to maximize the effect and ROI of drip campaigns is by combining them with a data-driven behavioral marketing strategy that connects with targeted subgroups, personas — and even individual customers/prospects.

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Simple ways to boost your indexability.

Simple ways to boost your indexability.

There are a number of simple audits and tweaks you can make at the root level of your site to help Google/web crawlers and live web-searching prospects alike to find your site.

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Optimizing email content to maximize engagement.

Optimizing email content to maximize engagement.

A smartly strategized and executed email marketing program is still the most productive channel to drive website visits, heighten engagement and increase conversion rates.

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Building a nurture engine through marketing/sales collaboration.

Building a nurture engine through marketing/sales collaboration.

For decades, the lead generation and management process has been typified by a method you might call The Big Handoff. Once the Marketing function hands off qualified leads to Sales, there is often no end-to-end method for tracking a prospect through the decision journey to ensure that: 1) the prospect feels his/her needs are truly being met; and 2) the prospect is getting the most relevant information, at the right times, to inform and nurture the decision.

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Fueling e-commerce with triggered transactional emails

Fueling e-commerce with triggered transactional emails

A key e-commerce element to develop is a corollary program of triggered transactional emails — a valuable ally for building overall audience engagement and ongoing customer relationships.

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The power of LinkedIn for segmentation and retargeting

The power of LinkedIn for segmentation and retargeting

LinkedIn has been slowly and strategically transformed itself into a go-to platform for business news. You can leverage a mix of sponsored LinkedIn updates and external social platform retargeting to draw visitors to your posts.

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