Enhancing Customer Engagement with Chatbots
Delve into the pivotal role of chatbots in shaping modern customer engagement strategies.
Why Email is Still a Relevant Digital Marketing Channel
The continued relevance of email marketing: personalized, cost-effective, and measurable. Here are some reasons why it remains a cornerstone of modern digital marketing strategies.
Unsure about Search PPC? Why Your Business Should Reconsider
Explore the benefits of search PPC, dispel common concerns, and learn how this powerful tool can boost your business's growth and visibility.
How AI is affecting pay-per-click advertising
AI is expected to have a significant impact on pay-per-click (PPC) advertising in several ways. Here are some of the key ways in which AI can influence PPC advertising.
The dynamic effects of content personalization
Dynamic content personalization is becoming a must-have strategic component for brands/companies who want to grab attention in the midst of today’s digital marketing clutter — engage prospects at all stages of their personal decision journeys — and maintain levels of interest that can turn into fruitful long-term relationships.
Creating retargeting strategies that hit the mark
To up the engagement, conversion and profitability rates of any campaign, you need to look at a number of factors that help to further refine the segments, needs and intentions of your audience.
Video: Roar From Recession
To survive and effectively grow during this economic expansion, organizations need to further expand and integrate their digital marketing and direct sales processes.
Using remarketing to reconnect with site visitors
Remarketing is widely used, powerful tool for search pay-per-click campaigns that targets people who’ve previously visited your website.
Targeting search intent with long-tail keywords
Long-tail keywords are strategic way to cost effectively get your message in front of the right prospects — at a time when they’re ready to convert.
Using strategic audience targeting to optimize Search PPC performance
Today, the real keys to affordable and successful Search PPC campaigns are audience segmentation and strategic targeting.
Using additive content to augment Search PPC engagement
Ideas on how to capture and nurture the momentum a Search PPC campaign can put into motion by intensifying a prospect’s desire to engage further and eventually convert at the right moment.
Composing Email Campaign Landing Pages that Convert
Best practices to help you develop email campaign landing pages to drive recipients to explore specific sections of your website in depth — and spark them to begin a dialogue with your company.