Leveraging Your Posts to the Max
Ideas on how to keep your content alive and gathering eyeballs — long after its original publication on your website and initial postings via your social media channels.
Maximizing social media to boost SEO
In the same way that effective SEO today is the result of providing helpful and relevant website content — to the right audience at the right place at the right time — similar practices are in order for effective social media messaging. Here are few thoughts on how to expand your online footprint and build your overall brand story, in ways that can significantly enhance SEO.
The power of LinkedIn for segmentation and retargeting
LinkedIn has been slowly and strategically transformed itself into a go-to platform for business news. You can leverage a mix of sponsored LinkedIn updates and external social platform retargeting to draw visitors to your posts.
Podcasting to Heighten Visibility and SEO
In the digital marketing arena, podcasting is hardly the new kid on the block. Yet it has grown by leaps and bounds in terms of audience and impact since the fall of 2014.
Strengthening Your Social Pull
As opposed to the old-school approach of outbound “push” marketing, the art and science of inbound “pull” marketing is all about finding ways to attract and nurture the most appropriate prospects.
Getting Social Media to Get Business.
As with other media and marketing channels, you need to adopt field-proven strategies to maximize your results from social media. Here are some valuable ways to generate interest, inquiries and leads — in order to grow your business and enhance your bottom line.
Strategic nurturing through social media
The Business Side of Social Media: 2 of 2 - In our previous blogpost, we talked about using social media to create a “magnetic field” for potential buyers. The idea is to attract prospects and keep them engaged, while they’re working through today’s more diverse and complex decision-making process.
Why your business needs to be more social.
The Business Side of Social Media: 1 of 2 - Over the past decade, social media has evolved from a novel marketing tactic to become a key contributor to business strategy. Still, many companies view social media as not quite worthy of a seat at the big-kids table, and are reluctant to dive in.
Add Extensive Video Capabilities to Your Site - for Free!
YouTube is an excellent, free tool for giving your site video capabilities. Its administrative interface is a snap to use and standard features making uploading, hosting and presenting videos a very simple process.
6 Reasons Small and Mid-sized Businesses should be Participating in Social Media
Social media is a powerful, cost-effective tool that should be used by small and mid-sized companies to grow their business. It is useful for engaging with customers in the more personalized space of Web 2.0 and building strong relationships while also increasing reach.