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Adapting Your Social Media Strategy to the Latest Social Media Algorithm Changes

Adapting Your Social Media Strategy to the Latest Social Media Algorithm Changes

In 2024, major social media platforms have implemented significant algorithm updates, placing a greater emphasis on quality, engagemnt and personalized content. Understanding these changes is crucial for optimizing your strategy, enhancing your online presence, and engaging effectively with your audience.

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Social Media Platform-Specific Optimization Strategies

Social Media Platform-Specific Optimization Strategies

Social media is a powerful tool for brands and businesses to connect with their audience and prospective customers/partners, build relationships, and drive engagement. Each platform has its own unique audience, features, and best practices. Here’s a comprehensive guide to optimizing your social media posting strategy for the most popular platforms: Facebook, Instagram, Twitter, LinkedIn, and TikTok.

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Unlocking Success: Choosing the Perfect Pay-Per-Click Approach for Your Business Goals

Unlocking Success: Choosing the Perfect Pay-Per-Click Approach for Your Business Goals

Selecting the right Pay-Per-Click (PPC) ad approach based on your business goals is crucial for a successful digital marketing campaign. Here's a guide to help you align your PPC strategy with your specific business objectives.

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How to Approach Social Media for Your Business in 2023

How to Approach Social Media for Your Business in 2023

In the dynamic landscape of digital marketing, social media continues to be a vital channel for small and medium-sized businesses seeking growth and visibility.  In this article we present some key elements to consider as part of your social media strategy.

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Leveraging Your Posts to the Max

Leveraging Your Posts to the Max

Ideas on how to keep your content alive and gathering eyeballs — long after its original publication on your website and initial postings via your social media channels.

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Maximizing social media to boost SEO

Maximizing social media to boost SEO

In the same way that effective SEO today is the result of providing helpful and relevant website content — to the right audience at the right place at the right time — similar practices are in order for effective social media messaging. Here are few thoughts on how to expand your online footprint and build your overall brand story, in ways that can significantly enhance SEO.

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The power of LinkedIn for segmentation and retargeting

The power of LinkedIn for segmentation and retargeting

LinkedIn has been slowly and strategically transformed itself into a go-to platform for business news. You can leverage a mix of sponsored LinkedIn updates and external social platform retargeting to draw visitors to your posts.

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Podcasting to Heighten Visibility and SEO

Podcasting to Heighten Visibility and SEO

In the digital marketing arena, podcasting is hardly the new kid on the block. Yet it has grown by leaps and bounds in terms of audience and impact since the fall of 2014.

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Strengthening Your Social Pull

Strengthening Your Social Pull

As opposed to the old-school approach of outbound “push” marketing, the art and science of inbound “pull” marketing is all about finding ways to attract and nurture the most appropriate prospects.

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Getting Social Media to Get Business.

Getting Social Media to Get Business.

As with other media and marketing channels, you need to adopt field-proven strategies to maximize your results from social media. Here are some valuable ways to generate interest, inquiries and leads — in order to grow your business and enhance your bottom line.

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Strategic nurturing through social media

Strategic nurturing through social media

The Business Side of Social Media: 2 of 2 - In our previous blogpost, we talked about using social media to create a “magnetic field” for potential buyers. The idea is to attract prospects and keep them engaged, while they’re working through today’s more diverse and complex decision-making process.

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Why your business needs to be more social.

Why your business needs to be more social.

The Business Side of Social Media: 1 of 2 - Over the past decade, social media has evolved from a novel marketing tactic to become a key contributor to business strategy. Still, many companies view social media as not quite worthy of a seat at the big-kids table, and are reluctant to dive in.

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