Creating a High-Impact Content Marketing Strategy: 1 of 5 Nowhere is the truism “plan your work, and work your plan” more valuable than in the discipline of content marketing. It is crucial to establish an overarching content management strategy upfront in terms of messaging and goals.
Making Web Content More Salesworthy: 2 of 2 In our previous post, we talked a bit about content development techniques to help your messaging cut through the clutter — while striking a common chord with the people who are visiting your site.
This article explores ways to optimize your calls to action to improve your website's lead generation capabilities.
Making Web Content More Salesworthy: 1 of 2 Any experienced online marketer knows that content is king. The fact is, this key philosophy for attracting inbound traffic and leads is also producing a lot of clutter for today’s over-communicated prospects. It’s a degree of clutter that makes it hard to get site visitors to pay attention to your company and message.
Heightening E-Commerce Success: 2 of 2 - For many e-commerce sites, abandoned shopping carts are a continual problem and the reasons are many.
Heightening E-Commerce Success: 1 of 2 - The process of getting motivated customers to your site hasn’t gotten any easier. And once you’re over this initial hurdle, your site needs to be fine-tuned to make the path from browsing to buying as streamlined as possible.
Introductory videos on your site’s home page are a great way to grab a visitor’s attention, but it's important to be aware of the limitations.
In the earlier days of web development (the ancient, “early 2000’s”), a mobile-optimized website usually meant two websites: one for desktop visitors, one for mobile visitors.
If a picture is worth a thousand words, a video is worth a million, and if your web site has a few videos, how many of those millions of words are contributing to your site’s SEO? The sad answer for most content managers is “zero”.
The Business Side of Social Media: 2 of 2 - In our previous blogpost, we talked about using social media to create a “magnetic field” for potential buyers. The idea is to attract prospects and keep them engaged, while they’re working through today’s more diverse and complex decision-making process.
The Business Side of Social Media: 1 of 2 - Over the past decade, social media has evolved from a novel marketing tactic to become a key contributor to business strategy. Still, many companies view social media as not quite worthy of a seat at the big-kids table, and are reluctant to dive in.
SEO Strategies for Secure Search: 4 of 4. The crux of the SEO process is the need to strengthen and optimize individual pages — while pairing them with high-performing keywords to build traffic, improve conversion rates, and increase revenue.
