The Decline of Search Clicks: How AI in Search Impacts Your Traffic
AI in search is changing user behavior and reducing CTR (click-through rate). Learn what this shift means for B2B marketers—and how to adapt your strategy for visibility.
Optimizing for AI-Generated Search Results
AI-generated search results are shifting user behavior. Here are some strategies for optimizing your content for visibility and authority in AI search.
Voice Search and Smart Assistants: The Future of Digital Marketing in 2025
Voice search is booming in 2025. Here are some ways to adapt your SEO strategy and leverage smart assistants to stay connected to your audience.
Digital Marketing Trends & Strategies for 2025
Learn about the future of digital marketing in 2025, including key strategies and innovations to keep your business competitive.
The Long-Lasting Value of Evergreen Content in Your Marketing Strategy
Evergreen content is invaluable for B2B companies because it supports a long buying cycle, where decision-makers often need time to research and evaluate solutions. By providing content that stays relevant, you offer prospects resources they can return to whenever they need insights, helping keep your brand top of mind.
Improve Visitor Engagement and SEO through Internal Linking
Improving engagement through internal linking is a powerful digital marketing strategy that not only enhances user experience but also boosts SEO performance.
Best Practices for Balancing SEO with Broader Marketing Goals
Effective ways to align SEO with your broader marketing goals for a balanced and successful digital strategy.
Leveraging Rich Data to Optimize Your Content for Search and Social
Rich data is a coded layer of information in your content that provides context to search engines and social media platforms, allowing them to display enhanced results and details. This helps deliver additional, relevant information to users and increases engagement.
Optimizing Your Site Content for AI-Powered Search Generative Experience Results
Content optimization strategies for Search Generative Experience (SGE), an AI-driven feature that delivers direct answers in search results.
Understanding and Tracking Organic Search KPIs for Better SEO Results
Monitoring and optimizing the right organic search traffic KPIs can significantly enhance your website’s visibility, engagement, and conversion rates.
More Than Words: Using Multimedia to Improve SEO
Optimizing multimedia content types—like videos, audio, and images—can give your site a significant edge by increasing the time visitors spend on your site and providing more opportunities for search engines to index your content.
The Importance of Structured Data for SEO
Structured data stands out as a powerful—yet often overlooked—tool for optimizing website content for search engines.