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More Than Words: Using Multimedia to Improve SEO

More Than Words: Using Multimedia to Improve SEO

Optimizing multimedia content types—like videos, audio, and images—can give your site a significant edge by increasing the time visitors spend on your site and providing more opportunities for search engines to index your content.

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The Importance of Structured Data for SEO

The Importance of Structured Data for SEO

Structured data stands out as a powerful—yet often overlooked—tool for optimizing website content for search engines.

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Why Your Website's Loading Time Matters

Why Your Website's Loading Time Matters

Your website's speed is a critical factor for user experience and search result visibility. Poor speed can dim a visitor’s initial impression of their journey through your site and can lead to negative effects on your site’s search rankings.

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Beyond Google and Bing: The Importance of Content Optimization for Alternative Search Engines

Beyond Google and Bing: The Importance of Content Optimization for Alternative Search Engines

Alternative search tools, including social media search engines, video platforms like YouTube, and specialized search engines offer unique avenues for content discovery and each have their own set of optimization practices to maximize visibility and engagement.

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Unlocking the Power of Voice SEO: A Guide to Optimizing Your Content for Voice Search

Unlocking the Power of Voice SEO: A Guide to Optimizing Your Content for Voice Search

With an increasing number of users relying on voice search, optimizing your content ensures your brand is easily discoverable, providing a seamless and user-friendly experience.

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The Importance of Intent in SEO

The Importance of Intent in SEO

Intent is critically important in SEO because search engines aim to provide the most relevant and useful results to users. Understanding and optimizing your site for user intent is key to achieving high search engine rankings and providing a better user experience.

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Best Practices for Avoiding Search Rank Disruption from Google's Helpful Content Update

Best Practices for Avoiding Search Rank Disruption from Google's Helpful Content Update

The Helpful Content Update, like many Google algorithm updates, aims to improve the quality of search results. Specifically, it focuses on rewarding websites that provide genuinely helpful and informative content to users. While the update's core goal is beneficial, it can have a significant negative impact on your website's rankings if not addressed properly.

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How AI is affecting SEO

How AI is affecting SEO

AI is already making a significant impact on web design and is likely to continue shaping the field in the future. This article covers some ways AI affects SEO in the context of digital marketing.

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The latest Google ranking factor: page experience

The latest Google ranking factor: page experience

The result of Google's mid-June 2021 update is a favoring of pages that provide an exceptional user experience in terms of page load speed and interactivity, overall visual stability, mobile-friendliness, security and other technical attributes.

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Strategizing Sales Pipeline Content for SEO

Strategizing Sales Pipeline Content for SEO

For strategic marketing, you need to develop a varied body of content that addresses all attention, interest, desire and action in order to take prospects down the path to conversion.

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Using Scannable Content to Maximize Engagement

Using Scannable Content to Maximize Engagement

Best practices designed to get your messaging noticed, to help ensure your main selling points are understood, and to encourage further engagement.

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Incorporating Keywords into Your Content While Keeping It Human

Incorporating Keywords into Your Content While Keeping It Human

Tips to help you balance the art and science of incorporating keywords into your page content, in order to create messaging that effectively communicates to your site visitors as well as search engines.

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