For strategic marketing, you need to develop a varied body of content that addresses all attention, interest, desire and action in order to take prospects down the path to conversion.
Tips to help you balance the art and science of incorporating keywords into your page content, in order to create messaging that effectively communicates to your site visitors as well as search engines.
In the same way that effective SEO today is the result of providing helpful and relevant website content — to the right audience at the right place at the right time — similar practices are in order for effective social media messaging. Here are few thoughts on how to expand your online footprint and build your overall brand story, in ways that can significantly enhance SEO.
Today’s digital initiatives are more fluid and far-reaching. They require the ability to tell a cohesive brand/product story — in a more episodic manner — using brief messages and conversations across multiple channels. It’s important for your company to craft a consistent online identity across the various channels in your digital marketing mix.