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Optimizing conversion rates through A/B testing.

Optimizing conversion rates through A/B testing.

Getting your content marketing and SEO effort to drive substantial traffic to your site is certainly a major accomplishment. However, the real golden ticket lies in optimizing your landing pages to maximize conversion rates.

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Email Marketing - Using Personalized Subject Lines Effectively

Email Marketing - Using Personalized Subject Lines Effectively

Here are a few best practices you should know in order to artfully mine the benefits of subject-line personalization.

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Making the most of a rebranding effort

Making the most of a rebranding effort

Especially for B2B marketers, there can be many reasons to undertake a rebranding effort. Potential motivators for a refresh of your company’s brand icon and positioning include:

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Driving more conversions with fewer emails

Many marketers still treat email marketing like a numbers game — blasting thousands of emails to a tout-le-monde type list. This approach is not only a waste of time and money. It can alienate valuable subscribers, who quickly tire of irrelevant content and offers. At best, they’ll start to ignore your emails. At worst, you’ll lose valuable subscribers who are never coming back.

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Realizing a search engine is not a person

Realizing a search engine is not a person

As the capabilities of SEO have increasingly become more diverse and robust, marketers now have access to an extremely sophisticated set of tools for the engagement and conversion of online searchers. The latest is the meteoric rise of the focus on semantic search: which uses highly structured “schema” markup to align SEO with the actual intent behind individual searches. Even with these advanced tools at your disposal, it’s more crucial than ever to remember:

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Turning customer intent into an SEO advantage

Turning customer intent into an SEO advantage

For years now, most digital marketers have designed their websites to try to drive visitors to certain key pages. Here’s the problem with that plan: individual visitors have a mind of their own.

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Getting Social Media to Get Business.

Getting Social Media to Get Business.

As with other media and marketing channels, you need to adopt field-proven strategies to maximize your results from social media. Here are some valuable ways to generate interest, inquiries and leads — in order to grow your business and enhance your bottom line.

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Why templates aren't the bargain they appear to be

Why templates aren't the bargain they appear to be

Why templates aren’t the bargain they appear to be... In the not-so-distant past, the typical company website simply functioned as an online brochure. For very small businesses still willing to settle for this limited functionality, a pre-designed template could possibly get the job done. However, it’s not really viable for a sizable company with more complex needs.

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Optimizing PPC by leveraging the long tail

Optimizing PPC by leveraging the long tail

When modest sized companies start out with pay-per-click (PPC) advertising, there’s a natural tendency to bid on broad keywords they feel will attract the most leads. Keywords like “financial services”, “travel”, “marketing agencies” and so forth.

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Driving more conversions with a better value proposition

Driving more conversions with a better value proposition

Over time, a brand promise can lose it impact and uniqueness. This doesn’t happen overnight, but slowly over time. Suddenly your market has become highly commoditized

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Zeroing-in to make the greatest impact

Zeroing-in to make the greatest impact

Lead Optimization & Conversion: 4 of 4. The key to website improvement is to leverage data and analytics in your decision-making.  This enables you to find and focus on optimization opportunities with the most potential to transform your lead/conversion funnels. Here are a few ideas to consider.

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Giving visitors what they really want

Giving visitors what they really want

Lead Optimization & Conversion: 3 of 4. "Visitor intent" is a new buzzword for the time-proven value of getting to know your prospects. For all our gains in technology, there is nothing more powerful than augmenting hard data with human feedback. Here are a few suggestions.

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