To build an effective program for one-to-one marketing, factors that need to be looked at include customer intent, personal interests, past purchases and more. Fortunately, there is more relevant and powerful data for a marketer to mine than ever before. You just have to know where to look.
In the same way that effective SEO today is the result of providing helpful and relevant website content — to the right audience at the right place at the right time — similar practices are in order for effective social media messaging. Here are few thoughts on how to expand your online footprint and build your overall brand story, in ways that can significantly enhance SEO.
WordPress is ready to introduce a block-based system for building page content. How will this affect your existing WordPress configuration and what are some topics of concern?
Avoid falling behind in terms of site functionality, access speed, security and compatibility by keeping all software up-to-date.
By integrating capabilities for prospect self-selection and/or dynamic targeting into your site, it’s possible to effect substantial increases in average session time, pages viewed per session, lead conversions and more.
Here are a few examples of how to use the power of testing to hone your value proposition while driving subscribership, response and conversions for your email marketing campaigns.
Even with the continued proliferation of new and expanding channels, a solid email marketing strategy — with an informative e-newsletter at its core — is still one of the most effective ways to drive the overall effort to heighten engagement and maximize conversions.
Ways you can leverage the power of habit to strengthen both the initial impact and ongoing engagement of your digital marketing communications
Today’s digital initiatives are more fluid and far-reaching. They require the ability to tell a cohesive brand/product story — in a more episodic manner — using brief messages and conversations across multiple channels. It’s important for your company to craft a consistent online identity across the various channels in your digital marketing mix.
For any website, the maintenance of an efficient and fine-tuned infrastructure of links — both internal and external — is a key factor for maximizing page rankings and overall SEO effectiveness.
Optimize your messaging strategy to provide different content types -- each designed to align with the evolving mindset of a prospect in its own distinct way.
The way to maximize the effect and ROI of drip campaigns is by combining them with a data-driven behavioral marketing strategy that connects with targeted subgroups, personas — and even individual customers/prospects.
