Digital Marketing Trends & Strategies for 2025
Learn about the future of digital marketing in 2025, including key strategies and innovations to keep your business competitive.
Boost Email Engagement with a Segmentation Strategy
The key to an effective campaign lies in its relevance to the recipient, which is why email segmentation is essential. By dividing your email list into smaller, targeted groups, you can deliver personalized content that meets the unique needs of each segment.
CRM-Driven Email Marketing: How to Segment, Personalize and Automate for Better Engagement
As businesses strive to better connect with their customers while streamlining their operations, integrating a Customer Relationship Management (CRM) system with email automation can be a powerful tool for fostering engagement and driving conversions.
Techniques and Approaches to Elevate Your Email Marketing Efforts
Email marketing remains a powerhouse in the world of digital marketing, delivering an impressive return on investment and a direct line of communication with your audience. To truly excel in this space, it's essential to explore advanced techniques and harness the power of cutting-edge tools and software.
Why Email is Still a Relevant Digital Marketing Channel
The continued relevance of email marketing: personalized, cost-effective, and measurable. Here are some reasons why it remains a cornerstone of modern digital marketing strategies.
Composing Email Campaign Landing Pages that Convert
Best practices to help you develop email campaign landing pages to drive recipients to explore specific sections of your website in depth — and spark them to begin a dialogue with your company.
Sequencing Emails for Engagement and Retention
Email best practices to encourage interaction with your sales funnel from the outset, retain your prospects during their discovery phases, and convert leads to inquiries.
Writing Email Subject Lines to Pique Genuine Interest
Best practices and other ideas to help increase the open rates for your emails — in order to substantially increase the opportunities to tell your story, to attract recipients into your sales pipeline, and to start them on the road to a potential conversion.
Is your email truly optimized for mobile?
Here are some valuable best practices to follow in order to maximize your email campaign open and conversion rates in mobile devices.
Turning an email newsletter into a conversion engine.
Even with the continued proliferation of new and expanding channels, a solid email marketing strategy — with an informative e-newsletter at its core — is still one of the most effective ways to drive the overall effort to heighten engagement and maximize conversions.
Optimizing email content to maximize engagement.
A smartly strategized and executed email marketing program is still the most productive channel to drive website visits, heighten engagement and increase conversion rates.
Fueling e-commerce with triggered transactional emails
A key e-commerce element to develop is a corollary program of triggered transactional emails — a valuable ally for building overall audience engagement and ongoing customer relationships.
Revamping email messaging to maximize conversions.
One of the most dangerous marketing mindsets has always been: "Because that’s the way we’ve done things." This is particularly true for email marketing.
Email Marketing - Using Personalized Subject Lines Effectively
Here are a few best practices you should know in order to artfully mine the benefits of subject-line personalization.
Driving more conversions with fewer emails
Many marketers still treat email marketing like a numbers game — blasting thousands of emails to a tout-le-monde type list. This approach is not only a waste of time and money. It can alienate valuable subscribers, who quickly tire of irrelevant content and offers. At best, they’ll start to ignore your emails. At worst, you’ll lose valuable subscribers who are never coming back.
Email Marketing Design and Development Best Practices
This article discusses tips and guidelines for developing email messaging and design that will appear consistent across multiple email clients and devices as well as get your messages past spam filters.